{"id":926,"date":"2013-02-26T17:57:10","date_gmt":"2013-02-26T17:57:10","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=926"},"modified":"2013-02-26T17:57:10","modified_gmt":"2013-02-26T17:57:10","slug":"926-2","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/926-2\/","title":{"rendered":"Reklam som f\u00f6r\u00e4ndrar v\u00e4rlden"},"content":{"rendered":"<p><strong>Id\u00e9n\u00e4tverket TED sprider kunskap under parollen &#8221;Ideas worth spreading&#8221;. Sedan n\u00e5gra \u00e5r tillbaka hedrar de ocks\u00e5 reklam. Men inte vilken reklam som helst.<\/strong><\/p>\n<p>Genom initiativet &#8221;Ads worth spreading&#8221; hedrar TED varje \u00e5r kommersiella och ideella akt\u00f6rer som f\u00f6rmedlar viktiga budskap genom bra reklam. Och med bra reklam menar TED reklam med utm\u00e4rkt inneh\u00e5ll, driven av id\u00e9er. &#8221;Kulturellt relevant inneh\u00e5ll som verkligen ber\u00e4ttar en historia kan f\u00f6r\u00e4ndra, v\u00e4cka medvetande och kommunicera nya s\u00e4tt att t\u00e4nka&#8221;, s\u00e4ger Ronda Carnegie, head of global partnerships p\u00e5 TED.<\/p>\n<p>I \u00e5r har TED listat tio reklamfilmer som \u00e4r v\u00e4rda att sprida, som kan f\u00f6r\u00e4ndra v\u00e4rlden. I listan finner vi bland andra Channel 4, Coca Cola, Dell, Expedia och Glaxo Smith Cline. <a href=\"http:\/\/www.fastcocreate.com\/1682482\/ads-worth-spreading-see-the-10-most-world-changing-ads-according-to-ted#1\" target=\"_blank\" rel=\"noopener noreferrer\">Se hela listan och filmerna h\u00e4r.<\/a><\/p>\n<p>Rainforest Alliance kvalade in p\u00e5 listan med filmen &#8221;Follow the frog&#8221;, som ber\u00e4ttar hur man kan hj\u00e4lpa till att r\u00e4dda regnskogen, utan att beh\u00f6va s\u00e4ga upp sig och flytta till Sydamerika.<\/p>\n<p>K\u00e4lla: <a href=\"http:\/\/www.fastcocreate.com\/1682482\/ads-worth-spreading-see-the-10-most-world-changing-ads-according-to-ted#1\" target=\"_blank\" rel=\"noopener noreferrer\">FastCompany<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Id\u00e9n\u00e4tverket TED sprider kunskap under parollen &#8221;ideas worth spreading&#8221;. Sedan n\u00e5gra \u00e5r tillbaka hedrar de ocks\u00e5 reklam. Men inte vilken reklam som helst.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[219,167,220],"class_list":{"0":"post-926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-pr","7":"tag-fastcompany","8":"tag-reklam","9":"tag-ted"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}