{"id":918,"date":"2013-02-26T09:00:14","date_gmt":"2013-02-26T08:00:14","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=918"},"modified":"2013-02-26T09:00:14","modified_gmt":"2013-02-26T08:00:14","slug":"vi-anvander-fler-medier-samtidigt","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/vi-anvander-fler-medier-samtidigt\/","title":{"rendered":"Vi anv\u00e4nder fler medier samtidigt"},"content":{"rendered":"<p><strong>I genomsnitt har svenska hem 4,1 olika medieenheter i varje hem. Och dessa anv\u00e4nder vi flitigt tillsammans. \u00a0<\/strong><\/p>\n<p>I genomsnitt har svenska hem 4,1 olika olika medieenheter, och vi n\u00f6jer oss inte med att anv\u00e4nda en enhet i taget. Till exempel kan n\u00e4mnas att s\u00e5 mycket som 50% av Sveriges befolkning anv\u00e4nder n\u00e5gon annan medieenhet samtidigt som de tittar p\u00e5 tv, och d\u00e5 \u00e4r datorn den vanligaste enheten att bruka ihop med tv-tittandet.<\/p>\n<p>\u2013 Det stigande antalet enheter som man kombinerar samtidigt \u00f6kar komplexiteten i kommunikationen mellan varum\u00e4rken och konsument. Varum\u00e4rken beh\u00f6ver t\u00e4nka p\u00e5 sammans\u00e4ttningen, f\u00f6r att p\u00e5 det effektivaste s\u00e4ttet n\u00e5 deras m\u00e5lgrupp och m\u00f6ta deras konsumenter d\u00e4r de \u00e4r oavsett enhet, s\u00e4ger G\u00f6ran Ekl\u00f6f, Sverigechef p\u00e5 Specific Media i ett pressmeddelande.<\/p>\n<p>K\u00e4lla: <a title=\"Dagens Media\" href=\"http:\/\/www.dagensmedia.se\/nyheter\/dig\/article3645537.ece\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media<\/a><\/p>\n<p><em>Unders\u00f6kningen \u00e4r gjord av Specific Media och bygger p\u00e5 1\u00a0012 respondenter i Epinions onlinepanel i \u00e5ldrarna 15-74 \u00e5r, och genomf\u00f6rdes under januari 2013.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I genomsnitt har svenska hem 4,1 olika medieenheter i varje hem. Och dessa anv\u00e4nder vi flitigt tillsammans. \u00a0 I genomsnitt har svenska hem 4,1 olika&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[216,87,217,218],"class_list":{"0":"post-918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-kanaler","8":"tag-media-2","9":"tag-medieenheter","10":"tag-mediekanaler"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}