{"id":876,"date":"2013-02-22T16:10:28","date_gmt":"2013-02-22T16:10:28","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=876"},"modified":"2013-02-22T16:10:28","modified_gmt":"2013-02-22T16:10:28","slug":"mobilsurfandet-okar-i-reklampausen","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/mobilsurfandet-okar-i-reklampausen\/","title":{"rendered":"Mobilsurfandet \u00f6kar i reklampausen"},"content":{"rendered":"<p><strong>Mobiltrafiken g\u00e5r upp med 10% i TV-reklampauserna. Det framg\u00e5r i ny m\u00e4tning av Widespace och MEC som kartlagt mobiltrafiken under Sveriges popul\u00e4raste fredagsshower i TV.<\/strong><\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/Mobilsurf.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-879 alignleft\" title=\"Mobilsurf\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/Mobilsurf.png\" alt=\"\" width=\"825\" height=\"359\" \/><\/a><\/p>\n<p>Vad som st\u00e5r ut i siffrorna \u00e4r att mobiltrafiken g\u00e5r upp med 10% i TV-reklampauserna, d\u00e5 tittarnas uppm\u00e4rksamhet tydligt l\u00e4ggs p\u00e5 mobilsurfandet. Det kan tolkas som att v\u00e4rdet av mobilannonseringen \u00f6kar medan v\u00e4rdet av TV-reklamen minskar. \u201dNya s\u00e4tt att konsumera media ger ocks\u00e5 nya m\u00f6jligheter. Det finns goda exempel p\u00e5 hur mobiler, l\u00e4splattor och TV f\u00f6rst\u00e4rker varandra men det \u00e4r h\u00f6g tid att hitta de fungerande kombinationerna\u201d, menar Patrik Fagerlund, VD f\u00f6r Widespace.<\/p>\n<p>Generellt var mobiltrafiken h\u00f6g under hela m\u00e4tningen vilket bekr\u00e4ftar det t.ex. Nielsen och Google redan p\u00e5talat. (Enligt Google anv\u00e4nder 77% en \u201dsecond screen\u201d medan de ser p\u00e5 TV). \u201dMulti-screen-konsumtion \u00e4r en tydlig trend och det borde vara en v\u00e4ckarklocka f\u00f6r branschen att st\u00e4lla om sina aff\u00e4rsmodeller och se \u00f6ver nya kreativa l\u00f6sningar, \u201d s\u00e4ger Johnny Lindqvist Director MEC Interaction.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobiltrafiken g\u00e5r upp med 10% i TV-reklampauserna. Det framg\u00e5r i ny m\u00e4tning av Widespace och MEC som kartlagt mobiltrafiken under Sveriges popul\u00e4raste fredagsshower i TV.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[119,105,79,192],"class_list":{"0":"post-876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mobilt","7":"tag-mobil-annonsering","8":"tag-mobilt-2","9":"tag-statistik","10":"tag-tv-reklam"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=876"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/876\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}