{"id":864,"date":"2013-02-22T14:22:03","date_gmt":"2013-02-22T13:22:03","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=864"},"modified":"2013-02-22T14:22:03","modified_gmt":"2013-02-22T13:22:03","slug":"internet-ar-sveriges-storsta-reklammedium","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/internet-ar-sveriges-storsta-reklammedium\/","title":{"rendered":"Internet \u00e4r Sveriges st\u00f6rsta reklammedium"},"content":{"rendered":"<p><strong>Enligt Institutet f\u00f6r Reklam- och Mediestatistik (IRM), gick Internet om dagspress under 2012. Nu \u00e4r Internet landets st\u00f6rsta reklammedium med en marknadsdel p\u00e5 24 procent. Internetreklamen omsatte n\u00e4rmare 7,7 miljarder kronor under 2012, dvs. en \u00f6kning med 10 procent i j\u00e4mf\u00f6relse med 2011.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/www.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-871\" title=\"www\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/www-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Reklaminvesteringarna minskade totalt med 2,1 procent och uppgick till n\u00e4stan 32 miljarder kronor under f\u00f6rra \u00e5ret. \u00a0Dagspressens annonsint\u00e4kter minskade med 12 procent j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. Dagspressen landade p\u00e5 en oms\u00e4ttning p\u00e5 6,9 miljarder och \u00e4r det n\u00e4st st\u00f6rsta reklammediet.<\/p>\n<p>Enligt Madeleine Thor, VD p\u00e5 IRM, har IRM siffrorna under senaste \u00e5ren visat att Internet knappat in p\u00e5 dagspress och att regimskiftet skedde under 2012. Hon menar att det \u00e4r konsumenternas beteende som speglar f\u00f6rflyttningen fr\u00e5n tryckta till digitala medier.<\/p>\n<p>Under det fj\u00e4rde kvartalet var \u00e4ven tv st\u00f6rre \u00e4n dagspress.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla: <a title=\"Sveriges Annons\u00f6rer\" href=\"http:\/\/www.annons.se\/\">Sveriges Annons\u00f6rer<\/a><\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enligt Institutet f\u00f6r Reklam- och Mediestatistik (IRM), gick Internet om dagspress under 2012. Nu \u00e4r Internet landets st\u00f6rsta reklammedium med en marknadsdel p\u00e5 24 procent&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[146,106,103,167,79,109],"class_list":{"0":"post-864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-internet","8":"tag-internetmarknadsforing","9":"tag-irm","10":"tag-reklam","11":"tag-statistik","12":"tag-sveriges-annonsorer"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=864"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/864\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}