{"id":8148,"date":"2015-09-02T11:00:23","date_gmt":"2015-09-02T10:00:23","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5881"},"modified":"2015-09-02T11:00:23","modified_gmt":"2015-09-02T10:00:23","slug":"mobil-displayannonsering-omsatter-mer-an-sok-for-fosta-gangen","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/mobil-displayannonsering-omsatter-mer-an-sok-for-fosta-gangen\/","title":{"rendered":"Mobil displayannonsering oms\u00e4tter mer \u00e4n s\u00f6k f\u00f6r f\u00f6sta g\u00e5ngen"},"content":{"rendered":"<p><strong>Happy days f\u00f6r alla mobilannons\u00f6rer. En ny <a href=\"http:\/\/iabsverige.se\/toppnotering-for-mobila-annonsintakter-globalt\/\">rapport fr\u00e5n IAB<\/a> (Interactive Advertising Bureau) visar att display utklassar alla andra format f\u00f6r mobil marknadsf\u00f6ring. De globala reklamint\u00e4kterna f\u00f6r mobil 2014\u00a0fick en \u00f6kning p\u00e5 ca 65%, 140 mrd kronor, j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r.<\/strong><\/p>\n<p>Att mobilt blir allt viktigare \u00e4r ingen nyhet i sig. Men nu har f\u00f6r f\u00f6rsta g\u00e5ngen oms\u00e4ttningen fr\u00e5n mobil display g\u00e5tt om s\u00f6k. 2014 hamnade int\u00e4kterna p\u00e5 hela 110 mrd kronor f\u00f6r display. J\u00e4mf\u00f6rt med s\u00f6k, som hade en andel p\u00e5 46 % f\u00f6rra \u00e5ret, landade display p\u00e5 hela 47,4 %. Tillv\u00e4xtsiffrorna talade ocks\u00e5 sitt tydliga spr\u00e5k d\u00e4r mobil displayannonsering hade h\u00f6gsta tillv\u00e4xten p\u00e5 88,1 %, medan mobilt s\u00f6k l\u00e5g p\u00e5 55,2 %.<\/p>\n<p><strong>Regioner i framkanten<br \/><\/strong><\/p>\n<p>Hur annonserar vi mobilt h\u00e4r i Europa? Rapporten fr\u00e5n IAB pekade ocks\u00e5 p\u00e5 att tillv\u00e4xten inom mobilannonsering i samtliga regioner \u00e4r p\u00e5 frammarschen. Faktum \u00e4r att alla regioner upplevde \u00f6ver 50% \u00f6kning, d\u00e4r Nordamerika briljerar med 76,8%. S\u00e5 h\u00e4r s\u00e5g den globala tillv\u00e4xten ut f\u00f6r v\u00e4rldens regioner:<\/p>\n<ul>\n<li>Nordamerika (inkl Mexiko) &#8211; 76,8%<\/li>\n<li>Mellan\u00f6stern och Afrika &#8211; 68,5%<\/li>\n<li>Syd- och Centralamerika &#8211; 66,5%<\/li>\n<li>Europa &#8211; 58,6 %<\/li>\n<li>Asien och Stillahavsomr\u00e5det &#8211; 54,5%\n<\/li>\n<\/ul>\n<p>Den globala \u00f6kningen f\u00f6r mobila reklamint\u00e4kter visar att vi som konsumenter och anv\u00e4ndare g\u00e5r \u00f6ver mer till mobila enheter. SMS-annonsering kan inte konkurrera med andra kanalerna, vilket ocks\u00e5 tyder p\u00e5 att fler v\u00e4ljer att anv\u00e4nda\u00a0meddelandetj\u00e4nster som \u00e4r app-baserade ist\u00e4llet f\u00f6r operat\u00f6rs\u00e4gda.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy days f\u00f6r alla mobilannons\u00f6rer. En ny rapport fr\u00e5n IAB (Interactive Advertising Bureau) visar att display utklassar alla andra format f\u00f6r mobil marknadsf\u00f6ring. De globala&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,34],"tags":[],"class_list":{"0":"post-8148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-display","8":"category-mobilt"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/8148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=8148"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/8148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=8148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=8148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=8148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}