{"id":7989,"date":"2018-02-05T17:11:42","date_gmt":"2018-02-05T16:11:42","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7989"},"modified":"2018-02-05T17:11:42","modified_gmt":"2018-02-05T16:11:42","slug":"google-sok-och-facebook-ger-bast-roi-enligt-digitala-annonskopare","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/google-sok-och-facebook-ger-bast-roi-enligt-digitala-annonskopare\/","title":{"rendered":"Google s\u00f6k och Facebook ger b\u00e4st ROI enligt digitala annonsk\u00f6pare"},"content":{"rendered":"

I USA dominerar Google och Facebook totalt hos annonsk\u00f6pare, andra medier l\u00e5ngt bakom.<\/h2>\n

Enligt en unders\u00f6kning fr\u00e5n finans- och analysf\u00f6retaget Cowen and Company<\/a> anser digitala annonsk\u00f6pare i USA att Google s\u00f6k och Facebook ger b\u00e4st \u201creturn on investment\u201d (ROI).<\/p>\n

Studien visade att digitala annons\u00f6rer v\u00e4rderade Google s\u00f6k h\u00f6gst n\u00e4r det g\u00e4llde ROI. N\u00e4rmare h\u00e4lften (48%) av alla tillfr\u00e5gade tyckte att Googles plattform gav h\u00f6gst ROI och n\u00e4stan en tredjedel (30%) Facebook.<\/p>\n

Det betyder att de b\u00e5da j\u00e4ttarna har \u00f6kat sitt f\u00f6rtroende under 2017 j\u00e4mf\u00f6rt med \u00e5ret innan. D\u00e5 hade Google 32% och Facebook 27%.<\/p>\n

\"\"<\/a><\/p>\n

Vad tyckte d\u00e5 annons\u00f6rerna om andra digitala kanaler? Endast 8% av de tillfr\u00e5gade tyckte att olika annonsn\u00e4tverk gav bra ROI. Fyra procent av annonsk\u00f6parna tyckte Instagram och YouTube. Och allra l\u00e4ngst ned p\u00e5 listan fanns Twitter p\u00e5 2%.<\/p>\n

Google och Facebook \u00e4r framtiden f\u00f6r annonsk\u00f6p<\/h3>\n

Statistiken fr\u00e5n Cowen and Company \u00e4r ytterligare en indikation p\u00e5 hur medielandskapet forts\u00e4tter g\u00e5 mot samma riktning som de senaste \u00e5ren. I det medielandskapet \u00e4r det endast n\u00e5gra f\u00e5 dominerande akt\u00f6rer som ryms och framtiden verkar forts\u00e4tta i samma riktning.<\/p>\n

eMarketer<\/a> uppskattar n\u00e4mligen att Google och Facebook kommer att st\u00e5 f\u00f6r mer \u00e4n 65% av alla annonsint\u00e4kter i USA under 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"

I USA dominerar Google och Facebook totalt hos annonsk\u00f6pare, andra medier l\u00e5ngt bakom. Enligt en unders\u00f6kning fr\u00e5n finans- och analysf\u00f6retaget Cowen and Company anser digitala…<\/p>\n","protected":false},"author":2,"featured_media":7991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,30,33],"tags":[],"class_list":{"0":"post-7989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-socialt-medier","9":"category-sokmarknadsforing"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7989"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}