{"id":7923,"date":"2018-01-25T16:10:56","date_gmt":"2018-01-25T15:10:56","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7923"},"modified":"2018-01-25T16:10:56","modified_gmt":"2018-01-25T15:10:56","slug":"kraftig-okning-av-influencer-marketing-2017","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/kraftig-okning-av-influencer-marketing-2017\/","title":{"rendered":"Influencer marketing \u00f6kade kraftigt under 2017"},"content":{"rendered":"

Enligt en ny studie fr\u00e5n analysf\u00f6retaget Klear \u00f6kade influencer marketing p\u00e5 Instagram med dubbelt s\u00e5 mycket under 2017 j\u00e4mf\u00f6rt med 2016.<\/h2>\n

N\u00e4r det kommer till influencer marketing och sociala medier \u00e4r det en sak som \u00e4r klart som korvpad: Instagram \u00e4r ett f\u00f6rstaval hos influencers<\/a> v\u00e4rlden \u00f6ver.<\/p>\n

Enligt ny data fr\u00e5n analysf\u00f6retaget Klear<\/a> \u00f6kade antalet inl\u00e4gg fr\u00e5n influencers p\u00e5 Instagram med mer \u00e4n 1,5 miljarder v\u00e4rlden \u00f6ver fr\u00e5n 2016 till 2017.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Studien fr\u00e5n Klear baserar sig p\u00e5 inl\u00e4gg fr\u00e5n Influencers som har #ad eller #sponsrad hashtag, n\u00e5got som rekommenderas av Federal Trade Commission. Det finns allts\u00e5 stor risk f\u00f6r m\u00e4ngder med influencer-inl\u00e4gg som g\u00e5r under kategorin \u201cunder radarn\u201d.<\/p>\n

Datan fr\u00e5n Klear visar \u00e4ven att sponsrade inl\u00e4gg fr\u00e5n influencers p\u00e5 instagram genererade ca 1 miljard likes v\u00e4rldens \u00f6ver bara under 2017, vilket i genomsnitt \u00e4r 682 likes per inl\u00e4gg.<\/p>\n

Medel\u00e5ldern f\u00f6r den genomsnittlige influencern forts\u00e4tter att vara l\u00e5g. Studien fr\u00e5n Klear visar att n\u00e4stan 3 av 4 influencers var i \u00e5ldersgruppen 18-34 \u00e5r, varav 18-24 stod f\u00f6r 42% av dessa. Kvinnor \u00e4r \u00f6verrepresenterade i samtliga \u00e5ldrar och i \u00e5ldersgruppen 18-24-\u00e5ringar \u00e4r 84% av alla influencers kvinnor.<\/p>\n

Influencer marketing, fler anv\u00e4ndare p\u00e5 Instagram och \u00f6kad effekt?<\/h3>\n

Det finns mycket som talar f\u00f6r att influence marketing p\u00e5 Instagram \u00e4r en bra investering som \u00e4r h\u00e4r f\u00f6r att stanna. F\u00f6rutom att antalet influencers \u00f6kar, och att de prim\u00e4rt anv\u00e4nder sig av Instagram, s\u00e5 forts\u00e4tter \u00e4ven anv\u00e4ndarna att str\u00f6mma till Instagram. Enligt eMarketer<\/a> f\u00f6rv\u00e4ntas Instagram n\u00e5 96,3 miljoner anv\u00e4ndare det h\u00e4r \u00e5ret bara i USA, och f\u00f6rutsp\u00e5r \u00e4ven en \u00f6kning i antalet anv\u00e4ndare till 118 miljoner 2021.<\/p>\n

Precis som med all digital marknadsf\u00f6ring \u00e4r det viktigt att inte bara n\u00e5 ut till den breda massan, utan att ist\u00e4llet n\u00e5 r\u00e4tt m\u00e5lgrupp. Detsamma g\u00e4ller influencers och deras f\u00f6ljare. D\u00e4rf\u00f6r \u00e4r bra segmentering oerh\u00f6rt viktigt f\u00f6r en lyckad digital strategi p\u00e5 sociala medier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Enligt en ny studie fr\u00e5n analysf\u00f6retaget Klear \u00f6kade influencer marketing p\u00e5 Instagram med dubbelt s\u00e5 mycket under 2017 j\u00e4mf\u00f6rt med 2016. N\u00e4r det kommer till…<\/p>\n","protected":false},"author":2,"featured_media":7926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,31,30],"tags":[],"class_list":["post-7923","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-mobilt","category-rapporter","category-socialt-medier"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7923"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7923\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}