{"id":7914,"date":"2018-01-25T08:54:50","date_gmt":"2018-01-25T07:54:50","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7914"},"modified":"2018-01-25T08:54:50","modified_gmt":"2018-01-25T07:54:50","slug":"salesforce-gor-shopping-annonser-annu-enklare-pa-instagram","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/salesforce-gor-shopping-annonser-annu-enklare-pa-instagram\/","title":{"rendered":"Salesforce g\u00f6r shopping-annonser \u00e4nnu enklare p\u00e5 Instagram"},"content":{"rendered":"

En ny teknisk plattform f\u00f6rv\u00e4ntas att \u00f6ka e-handel p\u00e5 sociala medier.<\/h2>\n

Hur mycket \u00e4r en bild v\u00e4rd p\u00e5 Instagram? Mer \u00e4n tusen ord? Shoppable ads, eller shopping-annonser<\/a>, \u00e4r inl\u00e4gg p\u00e5 Instagram d\u00e4r du kan f\u00e5 information om och\/eller k\u00f6pa produkter bara genom att klicka p\u00e5 en taggad produkt i bilden.<\/p>\n

\"\"<\/a><\/p>\n

Salesforce<\/a> \u00f6ppnar nu upp m\u00f6jligheten att integrera deras e-handelsl\u00f6sning Commerce Cloud Shopping med Instagram. Det betyder att f\u00f6retag kan koppla ihop sin produktkatalog direkt med Instagram, \u201ctagga\u201d sina produkter i inl\u00e4gg, skapa shopping-annonser och annat inneh\u00e5ll.<\/strong><\/p>\n

Dessutom kommer \u201cEinstein Vision\u201d (Salesforce AI-verktyg f\u00f6r bildigenk\u00e4nning) hj\u00e4lpa f\u00f6retag att automatisera processen att uppt\u00e4cka och identifiera bilder som till exempel f\u00f6retagsloggor och produktbilder f\u00f6r att driva mer f\u00f6rs\u00e4ljning.<\/p>\n

Salesforce <3 Instagram shopping-annonser<\/h3>\n

Shopping-annonser \u00e4r i sig inget nytt fenomen; Instagram har testat formatet<\/a> under en l\u00e4ngre tid. F\u00f6retaget Shopify har \u00e4ven utvecklat den h\u00e4r tekniken f\u00f6r annons\u00f6rer genom att g\u00f6ra det m\u00f6jligt f\u00f6r dem att integrera sin produktkatalog med Instagram.<\/p>\n

Men n\u00e4r nu v\u00e4rldens st\u00f6rsta f\u00f6retag inom CRM tar ett kliv in p\u00e5 arenan kommer det utan tvivel ge den h\u00e4r typen av inl\u00e4ggen en enorm boost. Och med med \u00f6ver 500 miljoner dagliga anv\u00e4ndare \u00e4r Instagram en otroligt viktigt kanal f\u00f6r framtida e-handel.<\/p>\n

I dagsl\u00e4get \u00e4r Commerce Cloud Shopping f\u00f6r Instagram endast tillg\u00e4nglig f\u00f6r den amerikanska marknaden medan Einstein Vision \u00e4r tillg\u00e4ngligt f\u00f6r alla som anv\u00e4nder Commerce Cloud.<\/p>\n","protected":false},"excerpt":{"rendered":"

En ny teknisk plattform f\u00f6rv\u00e4ntas att \u00f6ka e-handel p\u00e5 sociala medier. Hur mycket \u00e4r en bild v\u00e4rd p\u00e5 Instagram? Mer \u00e4n tusen ord? Shoppable ads,…<\/p>\n","protected":false},"author":2,"featured_media":7918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,34,3,30,29],"tags":[],"class_list":["post-7914","post","type-post","status-publish","format-standard","has-post-thumbnail","category-konvertering","category-mobilt","category-resor","category-socialt-medier","category-tips"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7914"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7914\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}