{"id":7900,"date":"2018-01-10T15:00:25","date_gmt":"2018-01-10T14:00:25","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7900"},"modified":"2018-01-10T15:00:25","modified_gmt":"2018-01-10T14:00:25","slug":"kraftigt-lyft-programmatiska-annonskop-2018","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/kraftigt-lyft-programmatiska-annonskop-2018\/","title":{"rendered":"Kraftigt lyft f\u00f6r programmatiska annonsk\u00f6p under 2018"},"content":{"rendered":"<h2>Enligt Adobes senaste rapport som genomf\u00f6rdes bland europeiska byr\u00e5er och f\u00f6retag f\u00f6rv\u00e4ntas programmatic v\u00e4xa s\u00e5 det knakar i \u00e5r.<\/h2>\n<p>Programmatiska annonsk\u00f6p (programmatic) \u00e4r enkelt uttryckt automatiserad annonshandel p\u00e5 n\u00e4tet. Detta kan ske antingen via en \u00f6ppen auktion (real-time bidding, en privat auktion eller k\u00f6p p\u00e5 en reserverad plats (programmatic direct).<\/p>\n<p>M\u00e5nga v\u00e4ljer att anv\u00e4nda sig av den h\u00e4r tekniken eftersom algoritmer snabbt hittar m\u00e5lgrupper, pris och KPI:er tv\u00e4rs \u00f6ver olika plattformar. Detta underl\u00e4ttar d\u00e4rmed f\u00f6r f\u00f6retag att sj\u00e4lva ansvara f\u00f6r sina annonsk\u00f6p.<\/p>\n<p>I Adobes senaste unders\u00f6kning deltog 60 f\u00f6retag och byr\u00e5er i Storbritannien, Frankrike, Tyskland, Benelux och Norden. Resultaten visade att:<\/p>\n<ul>\n<li>86% av alla f\u00f6retag och 89% av alla byr\u00e5er planerar att investera ytterligare i programmatic under \u00e5ret<\/li>\n<li>Programmatic-kampanjer hade h\u00f6gsta prioritet bland 14% av de tillfr\u00e5gade f\u00f6retagen<\/li>\n<li>Programmatic i digitala kanaler f\u00f6rv\u00e4ntas utg\u00f6ra den viktigaste delen i f\u00f6retagens varum\u00e4rkesbyggande inom 5 \u00e5r<\/li>\n<\/ul>\n<p>\u2013 B\u00e5de f\u00f6retag och byr\u00e5er \u00e4r medvetna om att paketl\u00f6sningar f\u00f6r annonskampanjer inte \u00e4r ett alternativ anpassat f\u00f6r det moderna medielandskapet. F\u00f6r den som vill \u00f6verleva p\u00e5 marknaden \u00e4r det avg\u00f6rande att kunna leverera r\u00e4tt budskap till r\u00e4tt m\u00e5lgrupp i r\u00e4tt kanal, s\u00e4ger Jes Schyum, nordisk kommunikationschef p\u00e5 Adobe i ett pressmeddelande.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enligt Adobes senaste rapport som genomf\u00f6rdes bland europeiska byr\u00e5er och f\u00f6retag f\u00f6rv\u00e4ntas programmatic v\u00e4xa s\u00e5 det knakar i \u00e5r. Programmatiska annonsk\u00f6p (programmatic) \u00e4r enkelt uttryckt&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,31,32,33],"tags":[],"class_list":["post-7900","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-rapporter","category-sem","category-sokmarknadsforing"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7900"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7900\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}