{"id":7894,"date":"2018-01-11T11:04:10","date_gmt":"2018-01-11T10:04:10","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7894"},"modified":"2018-01-11T11:04:10","modified_gmt":"2018-01-11T10:04:10","slug":"nu-kan-du-ab-testa-dina-facebook-annonser","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/nu-kan-du-ab-testa-dina-facebook-annonser\/","title":{"rendered":"Nu kan du A\/B-testa dina Facebook-annonser"},"content":{"rendered":"<h2>Facebooks senaste uppdateringar g\u00f6r det l\u00e4ttare att optimera annonser och ger annons\u00f6rer st\u00f6rre kontroll \u00f6ver budget.<\/h2>\n<p>Har du n\u00e5gon g\u00e5ng undrat vilken av dina annonser som fungerar b\u00e4st p\u00e5 Facebook? Eller kanske vilken annons som ger b\u00e4st resultat mot en specifik m\u00e5lgrupp?<\/p>\n<p>Facebooks senaste uppdatering i sin annonsplattform <strong>g\u00f6r att annons\u00f6rer numera kan A\/B-testa sina annonser<\/strong>, eller \u201cdelningstestning\u201d, som det heter p\u00e5 \u201cFacebookiska\u201d.<\/p>\n<p><a href=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2018\/01\/Facebook_AB-test.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7895\" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2018\/01\/Facebook_AB-test.png\" alt=\"\" width=\"816\" height=\"478\" \/><\/a><\/p>\n<p>Det h\u00e4r betyder att du till exempel kan <strong>testa samma grupp av annonser mot tv\u00e5 olika m\u00e5lgrupper<\/strong>. N\u00e4r kampanjen \u00e4r avslutad f\u00e5r du all statistik skickad till din e-post och kan sedan f\u00f6rb\u00e4ttra dina framtida kampanjer baserat p\u00e5 insamlad data. Du kan \u00e4ven testa tv\u00e5 olika leveransoptimeringar som till exempel optimering f\u00f6r konverteringar, placeringar eller annonsinneh\u00e5ll f\u00f6r att se vilken som ger b\u00e4st resultat.<\/p>\n<p>Enligt Facebook delar delningstestningen in din m\u00e5lgrupp i slumpm\u00e4ssiga grupper som inte \u00f6verlappar. P\u00e5 s\u00e5 vis garanterar man att de b\u00e5da m\u00e5lgrupperna har unika mottagare.<\/p>\n<h2>S\u00e5 kommer du ig\u00e5ng med att A\/B-testa dina facebook-annonser<\/h2>\n<p>Det \u00e4r enkelt att \u201cdelningstesta\u201d dina annonser p\u00e5 Facebook, \u00e4ven om du inte annonserat speciellt mycket tidigare. G\u00f6r s\u00e5 h\u00e4r:<\/p>\n<p>1. Skapa en ny kampanj i Ads Manager.<br \/>\n2. S\u00e4tt upp ett m\u00e5l f\u00f6r din kampanj, t.ex leadsgenerering eller trafik.<br \/>\n3. V\u00e4lj delningstestning (A\/B-test) och klicka forts\u00e4tt.<\/p>\n<p>D\u00e4refter f\u00e5r du v\u00e4lja om du vill testa leveransoptimering, placering eller inneh\u00e5ll som variabel samt n\u00e4r\/hur du ska spendera din budget.<\/p>\n<p>En annan nyhet att h\u00e5lla utkik efter i Ads Manager \u00e4r \u201coptimering av kampanjbudget\u201d, vilket betyder att Facebook i realtid automatiskt optimerar budgeten f\u00f6r din annons d\u00e4r den f\u00f6rv\u00e4ntas n\u00e5 b\u00e4st resultat. I skrivandets stund \u00e4r den h\u00e4r funktionen \u00e4nnu inte tillg\u00e4nglig f\u00f6r alla anv\u00e4ndare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebooks senaste uppdateringar g\u00f6r det l\u00e4ttare att optimera annonser och ger annons\u00f6rer st\u00f6rre kontroll \u00f6ver budget. Har du n\u00e5gon g\u00e5ng undrat vilken av dina annonser&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,30],"tags":[],"class_list":{"0":"post-7894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-konvertering","8":"category-socialt-medier"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7894"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}