{"id":7860,"date":"2017-12-18T13:25:42","date_gmt":"2017-12-18T12:25:42","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7860"},"modified":"2017-12-18T13:25:42","modified_gmt":"2017-12-18T12:25:42","slug":"nu-kan-du-rikta-adwords-annonser-mot-telefonnummer-och-adress","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/nu-kan-du-rikta-adwords-annonser-mot-telefonnummer-och-adress\/","title":{"rendered":"Nu kan du rikta AdWords-annonser mot telefonnummer och adress"},"content":{"rendered":"<h2>Google ut\u00f6kar m\u00f6jligheterna f\u00f6r retargeting i AdWords genom att l\u00e5ta annons\u00f6rer anv\u00e4nda telefonnummer och adresser f\u00f6r att n\u00e5 r\u00e4tt personer.<\/h2>\n<p>I verktyget Customer Match har Google nu lagt till m\u00f6jligheterna att v\u00e4lja telefonnummer och adress i &#8221;remarketing-kampanjer&#8221;. Tidigare var det bara m\u00f6jligt f\u00f6r annons\u00f6rer att rikta AdWords-kampanjer mot uppladdade, anonyma e-postadresser eller bredare m\u00e5lgrupper baserade p\u00e5 demografi och intressen.<\/p>\n<p>Google f\u00f6rs\u00f6ker matcha ihop telefonnummer och adresser med redan existerande data som anv\u00e4ndaren lagt in i sitt Google-konto. Denna data s\u00e4tts sedan samman och \u00e4r tillg\u00e4nglig i annons\u00f6rens lista i Costumer Match.<\/p>\n<p>S\u00e5 h\u00e4r f\u00f6rklarar Google hur en s\u00e5dan match <a href=\"https:\/\/support.google.com\/adwords\/answer\/7474263\">g\u00e5r till<\/a>:<\/p>\n<p><a href=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/12\/costumerMatch1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7853\" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/12\/costumerMatch1.png\" alt=\"\" width=\"706\" height=\"429\" \/><\/a><\/p>\n<p>I Costumer Match f\u00f6r riktade annonser kan annons\u00f6rer matcha kunder och potentiella kunder genom alla Googles plattformar som: Google S\u00f6k, shopping annonser, display, YouTube och Gmail. Dessutom kan annons\u00f6rer \u00e4ven skapa liknande m\u00e5lgrupper f\u00f6r att skapa riktade kampanjer p\u00e5 YouTube och i Gmail.<\/p>\n<p>Listor med telefonnummer och adresser kan l\u00e4ggas upp via AdWords API eller \u00e4nnu enklare, direkt i AdWords nya interface. G\u00e5 till Audience Manager i Shared Library.<\/p>\n<p><a href=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/12\/Ma\u030algrupp-kundlista-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7854\" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/12\/Ma\u030algrupp-kundlista-.png\" alt=\"\" width=\"1145\" height=\"967\" \/><\/a>Mer anv\u00e4ndbar data skapar s\u00e5klart fler m\u00f6jligheter f\u00f6r annons\u00f6rer, speciellt de som saknar listor med e-postadresser att bygga m\u00e5lgrupper utifr\u00e5n. Att l\u00e4gga till telefonnummer och adresser i AdWords-annonser kan g\u00f6ra det enklare att n\u00e5 r\u00e4tt person med ett specifikt budskap eftersom telefonnummer oftast \u00e4r mer \u201ckorrekta\u201d \u00e4n e-postadresser.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ut\u00f6kar m\u00f6jligheterna f\u00f6r retargeting i AdWords genom att l\u00e5ta annons\u00f6rer anv\u00e4nda telefonnummer och adresser f\u00f6r att n\u00e5 r\u00e4tt personer. I verktyget Customer Match har&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,33,29],"tags":[],"class_list":{"0":"post-7860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-konvertering","8":"category-sokmarknadsforing","9":"category-tips"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7860"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}