{"id":7815,"date":"2017-11-30T17:46:29","date_gmt":"2017-11-30T16:46:29","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7815"},"modified":"2017-11-30T17:46:29","modified_gmt":"2017-11-30T16:46:29","slug":"snap-introducerar-snapchat-promoted-stories","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/snap-introducerar-snapchat-promoted-stories\/","title":{"rendered":"Snap introducerar Snapchat Promoted Stories"},"content":{"rendered":"<h2>Promoted Stories \u00e4r det senaste till\u00e4gget av annonsformat som Snap \u00f6ppnar upp f\u00f6r annons\u00f6rer.<\/h2>\n<p>Det nya annonsformatet ska g\u00f6ra det enklare f\u00f6r annons\u00f6rer att n\u00e5 ut till den \u201cbreda massan\u201d och ger dem d\u00e4rmed tillg\u00e5ng till funktioner som tidigare endast varit tillg\u00e4ngliga f\u00f6r vanliga anv\u00e4ndare.<\/p>\n<p>Inom kort kommer du att kunna hitta Promoted Stories under Discovery i Snapchat-appen. H\u00e4r kommer annonsen att synas f\u00f6r miljontals anv\u00e4ndare i sin egna \u201clilla sektion\u201d som \u00e4r till f\u00f6r publicister, kreat\u00f6rer och deras \u201ccommunity\u201d.<\/p>\n<p>Varje story kommer att inneh\u00e5lla upp till 10 snaps och annons\u00f6ren kan \u00e4ndra designen p\u00e5 b\u00e5de bild och video. Det h\u00e4r ger annons\u00f6rer m\u00f6jligheten att kunna skapa kreativa kampanjer som kan fokusera p\u00e5 en produkt med en story som utvecklas i hela 10 snaps, eller olika kortare stories med olika produkter och allt d\u00e4remellan.<\/p>\n<p>F\u00f6retagen ASOS and HBO var f\u00f6rst ut att testa kampanjer med Promoted Stories, vilka riktades mot den franska och engelska marknaden och sedan den amerikanska.<\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/8WsbmVMyDBQ?feature=oembed\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h2>Snapchat Promoted Stories &#8211; st\u00f6rre spridning till en st\u00f6rre prislapp?<\/h2>\n<p>Kampanjer med promoted Stories k\u00f6rs under en hel dag med spridning \u00f6ver hela landet. Det kanske l\u00e5ter effektivt, men knappast billigt. Men annonseringen kan givetvis komma att \u00e4ndras. Som exempel kanske trycket p\u00e5 Promoted Stories \u00f6kar i och med att f\u00f6retag inte syns lika mycket organiskt i Snapchat i samband med deras nya stora uppdatering. Det skulle kunna inneb\u00e4ra att Snap \u00e4ndrar s\u00e5 att f\u00f6retag kan rikta sina kampanjer till mer specifika m\u00e5lgrupper med begr\u00e4nsade geografiska omr\u00e5den.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promoted Stories \u00e4r det senaste till\u00e4gget av annonsformat som Snap \u00f6ppnar upp f\u00f6r annons\u00f6rer. Det nya annonsformatet ska g\u00f6ra det enklare f\u00f6r annons\u00f6rer att n\u00e5&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,30],"tags":[],"class_list":{"0":"post-7815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-konvertering","9":"category-socialt-medier"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7815"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}