I ett f\u00f6rs\u00f6k att vinna \u00f6ver influencers sl\u00e4pper Facebook nu en app som \u00e4r anpassad f\u00f6r just denna m\u00e5lgrupp. Appen kommer ocks\u00e5 kunna kopplas samman med Facebook Watch f\u00f6r influencers som har f\u00f6ljare d\u00e4r.<\/p>\n
\u201cThe Facebook Creator App\u201d, som den kallas, g\u00f6r det m\u00f6jligt f\u00f6r bland annat influencers att redigera video, filma live, meddela sina f\u00f6ljare och analysera data fr\u00e5n videos. Appen \u00e4r till f\u00f6r dem som har en Facebooksida, inte bara ett Facebook-konto.<\/p>\n
I den nya appen blir det dessutom enklare f\u00f6r influencers att n\u00e5 ut till sina fans b\u00e5de via Facebook och Instagram. Influencern kan n\u00e4mligen kommunicera fritt utan att beh\u00f6va byta mellan de olika plattformarna.<\/p>\n
I och med att Watch (Facebooks motsvarighet till YouTube) forts\u00e4tter att v\u00e4xa kommer \u201cCreator App\u201d att bli en katalysator i att \u00f6ka antalet videos p\u00e5 plattformen, vilket ocks\u00e5 \u00e4r Facebooks f\u00f6rhoppning. Detta i sin tur leder till \u00f6kade annonsint\u00e4kter fr\u00e5n de annonser som, till skillnad fr\u00e5n YouTube, endast spelas upp \u201cinstream\u201d och inte innan klipp.<\/p>\n
Samtidigt som Facebook f\u00f6rb\u00e4ttrar sin upplevelse f\u00f6r influencers forts\u00e4tter YouTube att vara den plattformen med st\u00f6rst genomslagskraft f\u00f6r n\u00e4tk\u00e4ndisar. Som exempel passerade svenska YouTube-n\u00e4tverket United Screens precis \u201c100-miljonersvallen\u201d i \u00e5rlig oms\u00e4ttning och har ca 500 miljoner visningar i m\u00e5naden.<\/p>\n
YouTube har \u00e4ven de sedan en tid tillbaka en liknande app f\u00f6r videoredigering samt partnerprogram f\u00f6r annonsint\u00e4kter.<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook lanserar en app som ska g\u00f6ra det enklare att skapa och publicera video p\u00e5 sin plattform. I ett f\u00f6rs\u00f6k att vinna \u00f6ver influencers sl\u00e4pper…<\/p>\n","protected":false},"author":2,"featured_media":7780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,30,39],"tags":[],"class_list":{"0":"post-7779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobilt","8":"category-socialt-medier","9":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7779"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}