{"id":7764,"date":"2017-11-10T16:21:20","date_gmt":"2017-11-10T15:21:20","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7764"},"modified":"2017-11-10T16:21:20","modified_gmt":"2017-11-10T15:21:20","slug":"ny-statistik-langre-rubriker-presterar-battre-alla-fall-inom-branded-content","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/ny-statistik-langre-rubriker-presterar-battre-alla-fall-inom-branded-content\/","title":{"rendered":"Ny statistik: L\u00e4ngre rubriker presterar b\u00e4ttre, i alla fall inom branded content"},"content":{"rendered":"<h2>Fler tecken och ord betyder fler klick, enligt en ny rapport fr\u00e5n tech-f\u00f6retaget Polar.<\/h2>\n<p>Hur m\u00e5nga ord har den oemotst\u00e5ndligt klickbara rubriken? Det beror p\u00e5. Men n\u00e4r det g\u00e4ller branded content verkar det som om l\u00e4ngre \u00e4r b\u00e4ttre.<\/p>\n<p>Tech-f\u00f6retaget <a href=\"https:\/\/polar.me\/\">Polar<\/a> har analyserat massvis med data fr\u00e5n publicister som Oath och Gannett f\u00f6r att se hur olika rubriker p\u00e5verkade deras KPI.<br \/>\nEnligt deras rapport hade rubriker i branded content med 90-99 tecken 0,43% h\u00f6gre click through rate (CTR) \u00e4n rubriker med f\u00e4rre tecken.<\/p>\n<p>\u00c4ven fler ord resulterade i fler klick. Som exempel genererade en rubrik med 16 ord en CTR p\u00e5 0,33%, j\u00e4mf\u00f6rt 0.14% f\u00f6r en rubrik som bara hade fyra ord. Generellt s\u00e4tt steg CTR:en ju fler tecken en rubrik hade.<\/p>\n<p>En annan intressant detalj fr\u00e5n Polar \u00e4r att nummer och skiljetecken ocks\u00e5 ledde till h\u00f6gre CTR (!).<\/p>\n<p>Vad \u00e4r d\u00e5 b\u00e4sta praxis? Det finns delade meningar om hur m\u00e5nga tecken en bra rubrik ska inneh\u00e5lla, b\u00e5de f\u00f6r branded content och copy mm. Varf\u00f6r inte A\/B-testa tipsen fr\u00e5n Polars rapport och se vilka rubriker som ger b\u00e4st resultat f\u00f6r dig? N\u00e4r det g\u00e4ller skiljetecken \u00e4r det b\u00e4st att undvika utropstecken (ett f\u00f6rslag, ingen regel) och ist\u00e4llet vara specifik, kanske anv\u00e4nda procent i kombination med siffror f\u00f6r att ge tyngd \u00e5t ett p\u00e5st\u00e5ende.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fler tecken och ord betyder fler klick, enligt en ny rapport fr\u00e5n tech-f\u00f6retaget Polar. Hur m\u00e5nga ord har den oemotst\u00e5ndligt klickbara rubriken? Det beror p\u00e5&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":7765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,40,29],"tags":[],"class_list":{"0":"post-7764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-copywriting","9":"category-tips"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7764"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}