{"id":7756,"date":"2017-11-10T14:57:54","date_gmt":"2017-11-10T13:57:54","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7756"},"modified":"2017-11-10T14:57:54","modified_gmt":"2017-11-10T13:57:54","slug":"facebook-introducerar-ett-nytt-optimeringsverktyg-annonsorer","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/facebook-introducerar-ett-nytt-optimeringsverktyg-annonsorer\/","title":{"rendered":"Facebook introducerar ett nytt optimeringsverktyg f\u00f6r annons\u00f6rer"},"content":{"rendered":"

Med ny kampanjoptimering lovar Facebook annons\u00f6rer ett effektivare s\u00e4tt att spendera sin budget oavsett kampanjm\u00e5l.<\/h2>\n

Facebook meddelar att de inom n\u00e5gra m\u00e5nader kommer att lansera ett nytt verktyg f\u00f6r sin annonsplattform.<\/p>\n

P\u00e5 sin blogg<\/a> skriver Facebook att annons\u00f6rer kommer att kunna anv\u00e4nda sig av en central budget som optimerar f\u00f6rbrukningen f\u00f6r olika annonsgrupper och distribuerar annonspengen p\u00e5 de annonser som presterar b\u00e4st.<\/p>\n

Kampanjoptimering fungerar f\u00f6r alla typer av kampanjm\u00e5l som, till exempel: L\u00e4nk-klick, interaktioner, r\u00e4ckvidd, konverteringar och leadsgenerering. Enligt Facebook \u00e4r kampanjoptimering det b\u00e4sta verktyget f\u00f6r kampanjer med flera olika annonsgrupper.<\/p>\n

\"\"<\/a><\/p>\n

Genom att anv\u00e4nda sig av kampanjoptimering slipper annons\u00f6rer g\u00f6ra manuella \u00e4ndringar i sin budget, vilket kan spara tid. Dessutom kommer man att kunna l\u00e4gga in en daglig budget, budget i realtid eller total budget f\u00f6r hela kampanjen och \u00e4ven ett tak f\u00f6r hur mycket man ska spendera p\u00e5 varje annons.<\/p>\n

\"\"<\/a><\/p>\n

Facebook kommenterar p\u00e5 sin blogg att \u201cgenom att distribuera mer av sin budget p\u00e5 de annonsgrupper som presterar b\u00e4st kan annons\u00f6rer maximera det totala v\u00e4rdet av sin kampanj. Optimering av budget fungerar i realtid f\u00f6r att avg\u00f6ra det mest effektiva s\u00e4ttet att spendera varje annonspeng, vilket hj\u00e4lper att minska kostnaden per resultat och \u00f6ka \u2018return on ad spend\u2019\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Med ny kampanjoptimering lovar Facebook annons\u00f6rer ett effektivare s\u00e4tt att spendera sin budget oavsett kampanjm\u00e5l. Facebook meddelar att de inom n\u00e5gra m\u00e5nader kommer att lansera…<\/p>\n","protected":false},"author":2,"featured_media":7760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,30],"tags":[],"class_list":{"0":"post-7756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-mobilt","9":"category-socialt-medier"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7756"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}