{"id":7741,"date":"2017-10-15T14:34:08","date_gmt":"2017-10-15T13:34:08","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7741"},"modified":"2017-10-15T14:34:08","modified_gmt":"2017-10-15T13:34:08","slug":"snapchat-context-cards-gor-dina-snaps-mer-innehallsrika","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/snapchat-context-cards-gor-dina-snaps-mer-innehallsrika\/","title":{"rendered":"Snapchat Context Cards g\u00f6r dina snaps mer inneh\u00e5llsrika"},"content":{"rendered":"<h2>Snapchat rullar ut ett nytt format som ger annons\u00f6rer nya m\u00f6jligheter med \u201ckontextuella kort\u201d.<\/h2>\n<p>Snapchat meddelar p\u00e5 sin <a href=\"https:\/\/www.snap.com\/en-US\/news\/\">blogg<\/a> att de kommer l\u00e4gga till nya funktioner s\u00e5 att anv\u00e4ndare kan se mer information fr\u00e5n sina mottagna snaps. S\u00e5 om du n\u00e5gon g\u00e5ng undrade vilken restaurang din kompis var p\u00e5 n\u00e4r hon eller han skickade den d\u00e4r snapen med hund-filter, s\u00e5 \u00e4r du bara ett swipe ifr\u00e5n.<\/p>\n<p>Med nya Snapchat Context Cards kan du se var och n\u00e4r snapen togs p\u00e5 ett &#8221;kontextuellt kort&#8221;. H\u00e4r visas mer information om, till exempel \u00f6ppettider, och p\u00e5minner i m\u00e5ngt och mycket om Google Maps n\u00e4r man har slagit p\u00e5 \u201clocations\u201d. F\u00f6rutom att f\u00e5 v\u00e4gbeskrivningar kan anv\u00e4ndaren \u00e4ven boka en Uber eller bord p\u00e5 restaurang.<\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Kn4KUvDzQFg?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h3>Annonsering med Snapchat Context Cards<\/h3>\n<p>\u00c4n s\u00e5 l\u00e4nge \u00e4r formatet begr\u00e4nsat och bakom funktionerna st\u00e5r ett f\u00e5tal f\u00f6retag som Foursquare, Goop, Michelin, TripAdvisor, Lyft, Uber, Bookatable, OpenTable och Resy.<\/p>\n<p>Men om Context Cards blir en hit finns det egentligen inga begr\u00e4nsningar fr\u00e5n annons\u00f6rens sida f\u00f6r vilka kontextspecifika erbjudanden som kan visas f\u00f6r anv\u00e4ndarna. Det finns givetvis m\u00e5nga m\u00f6jligheter f\u00f6r annons\u00f6rer, men likv\u00e4l utmaningar, i att f\u00e5nga det sociala mediets unga anv\u00e4ndarskara med Context Cards.<\/p>\n<p>Det \u00e4r d\u00e4rf\u00f6r \u00e4n s\u00e5 l\u00e4nge f\u00f6r tidigt att s\u00e4ga om Context Cards kommer generera annonsint\u00e4kter eller ej, men i annat fall kan det nya formatet leda till att allt fler stannar kvar i Snapchats plattform, vilket ocks\u00e5 \u00e4r ett av Snaps huvudm\u00e5l.<\/p>\n<p>Till att b\u00f6rja med \u00e4r det endast anv\u00e4ndare i USA, England, Kanada och Australien som kommer kunna nyttja de nya tj\u00e4nsterna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat rullar ut ett nytt format som ger annons\u00f6rer nya m\u00f6jligheter med \u201ckontextuella kort\u201d. Snapchat meddelar p\u00e5 sin blogg att de kommer l\u00e4gga till nya&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,30],"tags":[],"class_list":["post-7741","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobilt","category-socialt-medier"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7741"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7741\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}