{"id":7683,"date":"2017-09-11T16:00:39","date_gmt":"2017-09-11T15:00:39","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7683"},"modified":"2017-09-11T16:00:39","modified_gmt":"2017-09-11T15:00:39","slug":"linkedin-borjar-visa-native-annonser-outlook","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/linkedin-borjar-visa-native-annonser-outlook\/","title":{"rendered":"LinkedIn b\u00f6rjar visa native-annonser i Outlook"},"content":{"rendered":"<h2>Karri\u00e4rn\u00e4tverket LinkedIn f\u00f6rs\u00f6ker nu n\u00e5 sina anv\u00e4ndare med annonser utanf\u00f6r sin egen plattform.<\/h2>\n<p>F\u00f6r ett \u00e5r sedan k\u00f6pte Microsoft LinkedIn f\u00f6r ca 26 miljarder dollar. D\u00e5 var f\u00f6rhoppningen att kunna integrera det sociala mediet med f\u00f6retagets olika tj\u00e4nster. Nu g\u00f6r man slag i saken och b\u00f6rjar skicka ut native-annonser till Outlook-anv\u00e4ndares inkorgar.<\/p>\n<p>Annonseringen i Outlook \u00e4r en del av LinkedIn Audience Network som \u00e4r deras nya n\u00e4tverk f\u00f6r native-annonser. Med LinkedIn Audience Network kan annons\u00f6rer placera sponsrade inl\u00e4gg i annonsutrymmet hos tredjeparts-publicister och i appar.<\/p>\n<p>LinkedIn arbetar med Googles DoubleClick Ad Exchange, Rubicon Project, MoPub, Sharethrough, och sina egna Microsoft-produkter som MSN och nu Outlook. Syftet \u00e4r att kunna n\u00e5 LinkedIn-anv\u00e4ndare utanf\u00f6r sitt n\u00e4tverk och d\u00e4rmed ocks\u00e5 \u00f6ka sin r\u00e4ckvidd.<\/p>\n<p>Outlook-anv\u00e4ndare kommer att kunna se native-annonserna i sin inkorg markerade som sponsrat inneh\u00e5ll fr\u00e5n LinkedIn. J\u00e4mf\u00f6rt med Gmail, som enbart visar textannonser annonser i sin email, kommer LinkedIns native-annonser inkludera bilder. Dessutom kommer LinkedIn fokusera p\u00e5 att visa annonserna f\u00f6r mobilanv\u00e4ndare.<\/p>\n<p>Enligt LinkedIn kommer bilderna g\u00f6ra det l\u00e4ttare f\u00f6r anv\u00e4ndare att f\u00f6rst\u00e5 vad annonsen handlar om, inte minst i mobila enheter. N\u00e4r det kommer till att rikta sig mot olika m\u00e5lgrupper finns ingen ny valm\u00f6jligheter f\u00f6r detta ut\u00f6ver LinkedIns nuvarande kriterier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karri\u00e4rn\u00e4tverket LinkedIn f\u00f6rs\u00f6ker nu n\u00e5 sina anv\u00e4ndare med annonser utanf\u00f6r sin egen plattform. F\u00f6r ett \u00e5r sedan k\u00f6pte Microsoft LinkedIn f\u00f6r ca 26 miljarder dollar&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":7685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,34,30],"tags":[],"class_list":{"0":"post-7683","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-mobilt","9":"category-socialt-medier"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7683"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}