{"id":7617,"date":"2017-08-07T09:03:39","date_gmt":"2017-08-07T08:03:39","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7617"},"modified":"2017-08-07T09:03:39","modified_gmt":"2017-08-07T08:03:39","slug":"missa-inte-att-annonsera-facebook-messenger","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/missa-inte-att-annonsera-facebook-messenger\/","title":{"rendered":"Missa inte att annonsera i Facebook Messenger"},"content":{"rendered":"<h2>Nu kan f\u00f6retag skapa konversationer direkt med sina kunder i Facebook Messenger.<\/h2>\n<p>Annonsering p\u00e5 Facebook blev precis lite mer personlig, nu med m\u00f6jligheten att annonsera direkt i meddelandefunktionen i Messenger. Facebook, som <a href=\"https:\/\/www.bigcitymonkey.com\/2016\/08\/23\/nu-kan-foretag-annonsera-i-facebook-messenger\/\">initialt varit f\u00f6rsiktiga<\/a>\u00a0med denna annonsering, forts\u00e4tter nu att rulla ut funktionerna globalt.<\/p>\n<p>H\u00e4r \u00e4r de nya annons-funktionerna i Messenger:<\/p>\n<ul>\n<li><strong>Messenger ads<\/strong> placeras i hemsk\u00e4rmen i Messenger. H\u00e4r kan anv\u00e4ndaren v\u00e4lja att g\u00e5 till varum\u00e4rkets hemsida eller starta en konversation direkt med f\u00f6retaget, allt genom ett enda klick<\/li>\n<li><strong>Click to Messenger ads<\/strong> fungerar i m\u00e5ngt och mycket som \u201dMessenger ads\u201d, men kan \u00e4ven visas p\u00e5 Facebook och Instagram<\/li>\n<li><strong>Sponsored Messages<\/strong> \u00e4r annonser och erbjudanden som skickas till kunder som redan har startat en konversation med ett varum\u00e4rke<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/08\/Facebook_messanger_blogbild.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7618 size-full\" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/08\/Facebook_messanger_blogbild.png\" alt=\"Facebook messenger annons\" width=\"674\" height=\"426\" \/><\/a><\/p>\n<p>F\u00f6r den som \u00e4r van att annonsera p\u00e5 Facebook \u00e4r det enkelt att hitta de nya funktionerna under Ad Manager och Power Editor.<\/p>\n<h3>T\u00e4nk p\u00e5 det h\u00e4r innan du b\u00f6rjar annonsera i Messenger<\/h3>\n<p>Med Messenger-annonser f\u00e5r man omedelbar kontakt med kunden. Allt de beh\u00f6ver g\u00f6ra \u00e4r att klicka p\u00e5 annonsen, s\u00e5 \u00e4r konversationen ig\u00e5ng. Det h\u00e4r g\u00f6r Messenger till en otroligt personlig kanal och d\u00e4rf\u00f6r m\u00e5ste budskapet anpassas d\u00e4refter:<\/p>\n<ul>\n<li><strong>Skapa ett h\u00e4lsningsmeddelande<\/strong> som ber\u00e4ttar vem du \u00e4r och hur du kan hj\u00e4lpa kunden<\/li>\n<li><strong>Kom ih\u00e5g att konversationen sker i realtid<\/strong> &#8211; var d\u00e4rf\u00f6r tydligen med n\u00e4r kunden kan f\u00f6rv\u00e4nta sig att f\u00e5 svar<\/li>\n<li><strong>Anv\u00e4nd automatiserade svar<\/strong> p\u00e5 vanliga fr\u00e5gor, s\u00e5 att blir kontakten enklare f\u00f6r b\u00e5da parter (g\u00e5r att st\u00e4lla in i Ads Manager)<\/li>\n<\/ul>\n<p>Messengers ca 1,2 miljarder m\u00e5natliga anv\u00e4nder kommer med st\u00f6rsta sannolikhet att v\u00e4nja sig med de nya annonsformaten, precis som man gjort p\u00e5 Instagram. Utmaningen f\u00f6r annons\u00f6rerna blir att skapa personliga erbjudanden, en hj\u00e4lpande hand, som tilltalar kunderna och inte upplevs som st\u00f6rande.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu kan f\u00f6retag skapa konversationer direkt med sina kunder i Facebook Messenger. Annonsering p\u00e5 Facebook blev precis lite mer personlig, nu med m\u00f6jligheten att annonsera&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,30,29],"tags":[],"class_list":["post-7617","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobilt","category-socialt-medier","category-tips"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7617"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7617\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}