{"id":7582,"date":"2017-06-22T10:57:30","date_gmt":"2017-06-22T09:57:30","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7582"},"modified":"2017-06-22T10:57:30","modified_gmt":"2017-06-22T09:57:30","slug":"fox-tar-efter-youtube","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/fox-tar-efter-youtube\/","title":{"rendered":"Fox tar efter YouTube med sex sekunders reklamfilmer"},"content":{"rendered":"<h2>CANNES LIONS 2017. Fox meddelar att de, precis som YouTube, b\u00f6rjar med reklamfilmer p\u00e5 sex sekunder.<\/h2>\n<p>Under v\u00e5ren 2016 lanserade YouTube annonsformatet \u201dBumper Ads\u201d &#8211; ultrakorta reklamfilmer p\u00e5 endast sex sekunder. Nu tar tv-n\u00e4tverket FOX efter och introducerar spotar med samma l\u00e4ngd.<\/p>\n<p>Det var under \u00e5rets Cannes Lions som FOX meddelade att de kommer rulla ut sex sekunders-annonser i sina digitala kanaler och on-demand. Annonserna kommer att, precis som i YouTube, att vara \u201coskippbara\u201d.<\/p>\n<p>Fox har ocks\u00e5 planer p\u00e5 att introducera formatet f\u00f6r linj\u00e4r-tv. Dock kan det bli en utmaning att hitta balansen mellan att g\u00f6ra konceptet vinstdrivande f\u00f6r tv-n\u00e4tverket och att samtidigt se till att annonserna \u00e4r tilltalande f\u00f6r annons\u00f6rerna.<\/p>\n<h2>Bumper Ads &#8211; \u201dtillr\u00e4ckligt kort och l\u00e5ngt\u201d<\/h2>\n<p>I Googles egna <a href=\"https:\/\/www.youtube.com\/watch?v=WHPEKLQID4U\">m\u00e4tningar<\/a>, som gjordes p\u00e5 300 Bumper Ads under f\u00f6rra \u00e5ret, \u00f6kade reklamerinran f\u00f6r 9 av 10 bumperkampanjer. D\u00e4rmed visar S\u00f6kj\u00e4tten att formatet \u00e4r tillr\u00e4ckligt l\u00e5ngt f\u00f6r att kunna f\u00e5 effekt, samtidigt som det \u00e4r kort nog f\u00f6r att tittaren inte ska tr\u00f6ttna.<\/p>\n<p>I en \u201cmobil tids\u00e5lder\u201d d\u00e4r uppm\u00e4rksamheten bara blir kortare \u00e4r det inte konstigt att fler akt\u00f6rer v\u00e4ljer att anv\u00e4nda sig av annonsformat som Bumper Ads. Och med oskippbara annonser kan f\u00f6retag f\u00f6rmedla ett budskap som de med st\u00f6rre s\u00e4kerhet vet att tittaren ser fr\u00e5n b\u00f6rjan till slut, \u00e4ven om man bara har sex sekunder p\u00e5 sig.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CANNES LIONS 2017. Fox meddelar att de, precis som YouTube, b\u00f6rjar med reklamfilmer p\u00e5 sex sekunder. Under v\u00e5ren 2016 lanserade YouTube annonsformatet \u201dBumper Ads\u201d &#8211;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,39],"tags":[],"class_list":{"0":"post-7582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-mobilt","9":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7582"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}