{"id":7578,"date":"2017-06-22T10:31:23","date_gmt":"2017-06-22T09:31:23","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7578"},"modified":"2017-06-22T10:31:23","modified_gmt":"2017-06-22T09:31:23","slug":"in-stream-annonser-presterar-battre-an-pre-roll","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/in-stream-annonser-presterar-battre-an-pre-roll\/","title":{"rendered":"In-Stream-annonser presterar b\u00e4ttre \u00e4n Pre-Roll"},"content":{"rendered":"

Enligt en f\u00e4rsk studie fr\u00e5n Kargo och Kantar vill tre av fyra skippa Pre-Rolls. Samtidigt blir In-Stream ett hetare alternativ.<\/h2>\n

\u201dOskippbara\u201d annonser som spelas upp innan ett klipp, s\u00e5 kallade Pre-Rolls, \u00e4r ett format som l\u00e4nge varit i bl\u00e5sv\u00e4der. Nu visar en ny studie att In-Stream-annonser sl\u00e5r Pre-rolls p\u00e5 fingrarna, ganska s\u00e5 mycket faktiskt.<\/p>\n

76% av de tillfr\u00e5gade skulle skippa en Pre-Roll-annons om de kunde. Detta visar tech-f\u00f6retaget Kargo och marknadsunders\u00f6kningsf\u00f6retaget Kantar i sin nya studie. Enligt studien var annonser som spelades upp i ett klipp (In-Stream) 27% mer omtyckta \u00e4n Pre-Rolls. I genomsnitt tittade man tillbaka p\u00e5 dessa annonser upp till fyra g\u00e5nger.<\/p>\n

Studien visade att positionering av annonsen ocks\u00e5 hade betydelse. Som exempel hade en liten, men mycket synlig annons, i nedre h\u00f6rnet av mobilsk\u00e4rmen en 76% st\u00f6rre chans att bli ih\u00e5gkommen \u00e4n en Pre-Roll.<\/p>\n

Framtidens Pre-rolls<\/h2>\n

Pre-Rolls \u00e4r n\u00e4stan obefintliga i de sociala n\u00e4tverken. Facebook forts\u00e4tter att undvika att anv\u00e4nda sig av formatet och har ist\u00e4llet s\u00e5 kallade \u201dmid-rolls\u201d i sina videos. Samtidigt gick Twitter mot str\u00f6mmen n\u00e4r man introducerade Pre-Roll-annonser i sin tj\u00e4nst f\u00f6r live-video, Periscope.<\/p>\n

Google backar fr\u00e5n l\u00e5nga Pre-Rolls i YouTube p\u00e5 30 sekunder som man s\u00e4ger kommer att upph\u00f6ra helt fr\u00e5n och med 2018. Det \u00e4r troligt att vi ist\u00e4llet kommer att se fler och fler f\u00f6retag anv\u00e4nda sig av s\u00e5 kallade \u201dBumper Ads\u201d p\u00e5 YouTube, en ultrakort Pre-Roll p\u00e5 endast sex sekunder.<\/p>\n","protected":false},"excerpt":{"rendered":"

Enligt en f\u00e4rsk studie fr\u00e5n Kargo och Kantar vill tre av fyra skippa Pre-Rolls. Samtidigt blir In-Stream ett hetare alternativ. \u201dOskippbara\u201d annonser som spelas upp…<\/p>\n","protected":false},"author":2,"featured_media":7579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,39],"tags":[],"class_list":{"0":"post-7578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-mobilt","9":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7578"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}