{"id":7527,"date":"2017-05-22T07:27:12","date_gmt":"2017-05-22T06:27:12","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7527"},"modified":"2017-05-22T07:27:12","modified_gmt":"2017-05-22T06:27:12","slug":"kronika-darfor-behover-ditt-foretag-synas-pa-instagram","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/kronika-darfor-behover-ditt-foretag-synas-pa-instagram\/","title":{"rendered":"Kr\u00f6nika: D\u00e4rf\u00f6r beh\u00f6ver ditt f\u00f6retag synas p\u00e5 Instagram"},"content":{"rendered":"<h2>Vi \u201clikar\u201d, kommenterar och delar mer p\u00e5 Instagram \u00e4n p\u00e5 Facebook. Detta uppger SocialBakers via Adweek under sin konferens i Prag.<\/h2>\n<p>Instagram har 700 miljoner m\u00e5natliga anv\u00e4ndare. Ungef\u00e4r 400 miljoner anv\u00e4nder Instagram varje dag och dessa delar ca 40 miljarder foton dagligen, som i sin tur genererar ungef\u00e4r 4,2 miljarder med dagliga likes &#8211; ja, Instagram \u00e4r ett \u201cengagemangs-monster\u201d!<\/p>\n<p>J\u00e4mf\u00f6rt med sin storebror, Facebook, har Instagram ungef\u00e4r h\u00e4lften s\u00e5 m\u00e5nga globala anv\u00e4ndare. Men tittar man p\u00e5 engagemang och hur anv\u00e4ndare interagerar p\u00e5 Instagram f\u00f6rst\u00e5r vi varf\u00f6r annons\u00f6rer anv\u00e4nder fotodelnings-appen mer och mer.<\/p>\n<p>Enligt en studie fr\u00e5n SocialBakers p\u00e5 nyhetssajten <a href=\"http:\/\/www.adweek.com\/digital\/instagram-is-already-getting-much-better-engagement-for-brands-and-celebrities-than-facebook\/\">Adweek<\/a> avsl\u00f6jar bolaget att f\u00f6retag som marknadsf\u00f6r sig p\u00e5 Instagram f\u00e5r tre g\u00e5nger h\u00f6gre engagemang \u00e4n vad de f\u00e5r p\u00e5 Facebook. Detsamma g\u00e4ller k\u00e4ndisarna som upplevde 3,6% h\u00f6gre engagemang p\u00e5 Instagram j\u00e4mf\u00f6rt med Facebook.<\/p>\n<p>Statistiken sammanfattar likes, delningar, kommentarer och andra sociala interaktioner f\u00f6r de b\u00e5da sociala medierna. Studien baserades p\u00e5 en j\u00e4mf\u00f6relse av hundratals miljoner inl\u00e4gg fr\u00e5n Instagram och Facebook.<\/p>\n<h3>Mixen av\u00a0synas p\u00e5 Instagram och Facebook<\/h3>\n<p>Samtidigt som studien visar styrkan av att synas p\u00e5 Instagram betyder det inte att f\u00f6retag b\u00f6r sluta anv\u00e4nda sig av Facebook. Faktum \u00e4r att Facebook fortfarande har st\u00f6rre omfattning och r\u00e4ckvidd \u00e4n sitt dotterbolag Instagram. Dessutom ger Facebook ett otroligt h\u00f6gt engagemang f\u00f6r r\u00f6rlig media, exempelvis nyhetss\u00e4ndningar via livevideo mm.<\/p>\n<p>En mix av de b\u00e5da sociala medierna \u00e4r s\u00e5ledes att f\u00f6redra, men att skifta fokus till Instagram beroende p\u00e5 marknadsf\u00f6ringsm\u00e5l och budget \u00e4r helt klart v\u00e4rt att pr\u00f6va &#8211; inte minst om det kan generera tre g\u00e5nger s\u00e5 h\u00f6gt engagemang.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi \u201clikar\u201d, kommenterar och delar mer p\u00e5 Instagram \u00e4n p\u00e5 Facebook. Detta uppger SocialBakers via Adweek under sin konferens i Prag. Instagram har 700 miljoner&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,46,30,29],"tags":[],"class_list":["post-7527","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-kronika","category-socialt-medier","category-tips"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7527"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7527\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}