{"id":7523,"date":"2017-05-19T11:10:56","date_gmt":"2017-05-19T10:10:56","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7523"},"modified":"2017-05-19T11:10:56","modified_gmt":"2017-05-19T10:10:56","slug":"morgonspressens-digitala-annonsintakter-okar","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/morgonspressens-digitala-annonsintakter-okar\/","title":{"rendered":"Morgonspressens digitala annonsint\u00e4kter \u00f6kar, print minskar kraftigt"},"content":{"rendered":"

F\u00f6rsta kvartalet 2017 – De digitala annonsint\u00e4kterna f\u00f6r morgonpressen \u00f6kar med 2,1% j\u00e4mf\u00f6rt med samma period i fjol. Den tryckta upplagans annonsint\u00e4kter minskar med hela 13,5%.<\/h2>\n

Enligt ny kvartalsstatistik fr\u00e5n branschorganisationen TU \u2013 Medier i Sverige var det landsortspressens digitala int\u00e4kter som \u00f6kade mest under det f\u00f6rsta kvartalet i \u00e5r med en uppg\u00e5ng p\u00e5 3,8%. Storstadspressen \u00f6kade med 0,8%.<\/p>\n

Morgonpressens digitala int\u00e4kter \u00f6kade allts\u00e5 totalt med 2,1% under det f\u00f6rsta kvartalet 2017, vilket motsvarar 191 miljoner kronor.<\/p>\n

\u2013 De nya siffrorna visar p\u00e5 fortsatt tillv\u00e4xt, inte minst i mediehusens mobila kanaler. Annonseringen via webb-tv v\u00e4xte ocks\u00e5 och det s\u00e4rskilt inom landsortspressen, s\u00e4ger Tobias Lindberg, chefsanalytiker p\u00e5 TU.<\/p>\n

Raset forts\u00e4tter dock f\u00f6r morgonpressens annonsint\u00e4kter fr\u00e5n den tryckta upplagan som minskade med hela 13,5% under det f\u00f6rsta kvartalet 2017, j\u00e4mf\u00f6rt med samma period f\u00f6rra \u00e5ret.<\/p>\n

Digitalt levererar och print underpresterar, igen<\/h3>\n

Att print tappar annonsint\u00e4kter \u00e4r inget nytt under solen. En kraftigt minskad vinst f\u00f6r t.ex. Expressen och DN fr\u00e5n 2015 till 2016 motiverades bland annat av att pappersannonsernas int\u00e4kter fortsatte att minska kraftigt. Samtidigt kompenserade de digitala annonserna en stor del av tappet fr\u00e5n pappersannonserna.<\/p>\n

N\u00e4r prints annonsint\u00e4kter forts\u00e4tter att underprestera \u00f6kar investeringarna inom digitala medier. Detta \u00e4r tydligt under t.ex f\u00f6rra \u00e5ret d\u00e5 digitalt stod f\u00f6r hela 45,1% av den totala mediekakan, enligt en kvartalsrapport fr\u00e5n IRM<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00f6rsta kvartalet 2017 – De digitala annonsint\u00e4kterna f\u00f6r morgonpressen \u00f6kar med 2,1% j\u00e4mf\u00f6rt med samma period i fjol. Den tryckta upplagans annonsint\u00e4kter minskar med hela…<\/p>\n","protected":false},"author":2,"featured_media":7535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,37,31,38],"tags":[],"class_list":["post-7523","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-media","category-rapporter","category-reklam"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7523"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7523\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}