{"id":7502,"date":"2017-05-05T09:30:06","date_gmt":"2017-05-05T08:30:06","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7502"},"modified":"2017-05-05T09:30:06","modified_gmt":"2017-05-05T08:30:06","slug":"google-testar-shopping-annonser-display-natverket","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/google-testar-shopping-annonser-display-natverket\/","title":{"rendered":"Google testar Shopping-annonser i Display-N\u00e4tverket"},"content":{"rendered":"<h2>Shopping-annonserna rullas f\u00f6rst ut p\u00e5 mode- och inredningssajter.<\/h2>\n<p>Google forts\u00e4tter distributionen av sina Shopping-annonser. Enligt <a href=\"http:\/\/marketingland.com\/new-test-extends-google-shopping-ads-display-network-213613\">Marketing Land<\/a> testar s\u00f6kj\u00e4tten nu annonserna f\u00f6r Google Display-N\u00e4tverket tillsammans med utvalda partners.<\/p>\n<p>Shopping-annonserna har g\u00e5tt fr\u00e5n att endast vara synliga vid s\u00f6kresultaten till att finnas med p\u00e5 YouTube, i Bilds\u00f6kningar, p\u00e5 tredjepartsidor, i Googles S\u00f6kn\u00e4tverk och nu inom kort ocks\u00e5 p\u00e5 Googles Display-N\u00e4tverk.<\/p>\n<p>Enligt Marketing Land kommer de utvalda annons\u00f6rerna kunna testa p\u00e5 det nya Shopping-annonserna i Display fr\u00e5n och med den 29:e maj. Annons\u00f6rerna f\u00e5r d\u00e4rmed tillg\u00e5ng till den nya funktionen direkt i AdWords n\u00e4r de skapar sina Google Shopping-annonser och v\u00e4ljer sedan n\u00e4tverk: Google Display.<\/p>\n<p>\u00c4n s\u00e5 l\u00e4nge \u00e4r det inte klart n\u00e4r Shopping-annonserna rullas ut i Display-N\u00e4tverket i Sverige.<\/p>\n<h3>Shopping-annonser &#8211; popul\u00e4rt format som driver f\u00f6rs\u00e4ljning<\/h3>\n<p>Googles Shopping-annonser stod f\u00f6r 16,1% av all <a href=\"http:\/\/www.prnewswire.com\/news-releases\/retailers-now-devote-the-majority-of-their-adwords-budgets-to-google-shopping-300441326.html\">f\u00f6rs\u00e4ljning p\u00e5 n\u00e4tet 2016<\/a>. Och f\u00f6r f\u00f6rsta g\u00e5ngen n\u00e5gonsin har annons\u00f6rer spenderat mer av sin budget (53%) p\u00e5 Shopping-annonser i AdWords \u00e4n s\u00f6kannonser. Allt fler handlar ocks\u00e5 via Shopping-annonser p\u00e5 mobilen d\u00e5 mobilt stod f\u00f6r 29% av de totala int\u00e4kterna fr\u00e5n Google Shopping under 2016.<\/p>\n<p>N\u00e4r Google nu ut\u00f6kar sin r\u00e4ckvidd f\u00f6r Shopping-annonserna till Display-N\u00e4tverket \u00e4r det troligt att dessa kommer att driva p\u00e5 den totala e-handeln f\u00f6r 2017, men \u00e4ven \u00f6ka antalet k\u00f6p fr\u00e5n mobiler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping-annonserna rullas f\u00f6rst ut p\u00e5 mode- och inredningssajter. Google forts\u00e4tter distributionen av sina Shopping-annonser. Enligt Marketing Land testar s\u00f6kj\u00e4tten nu annonserna f\u00f6r Google Display-N\u00e4tverket tillsammans&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,34,35,33],"tags":[],"class_list":["post-7502","post","type-post","status-publish","format-standard","has-post-thumbnail","category-display","category-mobilt","category-seo","category-sokmarknadsforing"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7502"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7502\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}