{"id":7367,"date":"2017-03-23T14:41:35","date_gmt":"2017-03-23T13:41:35","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7367"},"modified":"2017-03-23T14:41:35","modified_gmt":"2017-03-23T13:41:35","slug":"adobe-utvecklar-vr-annonsering","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/adobe-utvecklar-vr-annonsering\/","title":{"rendered":"Adobe utvecklar nya l\u00f6sningar f\u00f6r VR-annonsering"},"content":{"rendered":"

Adobe testar nya format f\u00f6r att locka annons\u00f6rer till den virtuella reklamen.<\/h2>\n

Sakta men s\u00e4kert utvecklar Adobe fler l\u00f6sningar f\u00f6r annonsering i VR. Under sin senaste konferens i Las Vegas visade Adobe upp nya prototyper f\u00f6r hur detta skulle kunna standardiseras.<\/p>\n

Som exempel kunde anv\u00e4ndare genom VR-glas\u00f6gon g\u00e5 runt i Las Vegas d\u00e4r annons\u00f6rernas reklam gjordes synlig p\u00e5 gatornas reklamskyltar. Det \u00e4r bland annat formatet f\u00f6r dessa virtuella banners och annan kreativ reklam som Adobe nu f\u00f6rs\u00f6ker utveckla och g\u00f6ra mer l\u00e4ttillg\u00e4nglig f\u00f6r digitala annons\u00f6rer.<\/p>\n

N\u00e5gra veckor innan konferensen i Las Vegas presenterade \u00e4ven bolaget sitt projekt f\u00f6r annonsering i VR under Mobile World Congress (MWC) i Barcelona. D\u00e5 visade Adobe upp en intressant l\u00f6sning f\u00f6r hur f\u00f6retag kan annonsera i VR, n\u00e4mligen genom TV-reklam i en virtuell 2D-bio.<\/p>\n

\"\"<\/a><\/p>\n

I det h\u00e4r fallet gick annonseringen ut p\u00e5 att spela upp en reklamfilm fr\u00e5n Coca-Cola innan filmen b\u00f6rjade, och n\u00e4r filmen var slut fick den\u00a0virtuella bes\u00f6karen m\u00f6jlighet att ta del av olika kuponger.<\/p>\n

VR-annonsering i en n\u00e4ra verklighet<\/h3>\n

Enligt nyhetssajten Veriety <\/a>uppger Adobe att liknande l\u00f6sningar som den med virtuell bio-reklam kan bli tillg\u00e4nglig f\u00f6r annons\u00f6rer inom 6-12 m\u00e5nader. Detta skulle kunna \u00f6ppna upp en ny kanal f\u00f6r annons\u00f6rer att skapa kreativt inneh\u00e5ll och engagera sina anv\u00e4ndare p\u00e5 ett helt nytt s\u00e4tt d\u00e4r det egentligen bara \u00e4r fantasin som s\u00e4tter gr\u00e4nserna.<\/p>\n

P\u00e5 Adage<\/a> understryker Adobe betydelsen av att det finns \u201dnaturliga platser f\u00f6r annonser i VR\u201d och att denna marknadsf\u00f6ring inte ska vara \u201din-your-face\u201d, utan snarare en del av sj\u00e4lva milj\u00f6n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adobe testar nya format f\u00f6r att locka annons\u00f6rer till den virtuella reklamen. Sakta men s\u00e4kert utvecklar Adobe fler l\u00f6sningar f\u00f6r annonsering i VR. Under sin…<\/p>\n","protected":false},"author":2,"featured_media":7370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,3,39],"tags":[],"class_list":{"0":"post-7367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-resor","9":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7367"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}