YouTube tar rygg p\u00e5 Facebook som tidigare i februari <\/a>\u00f6ppnade upp f\u00f6r oberoende granskning av sin annonsering med hj\u00e4lp av Media Rating Council. Nu meddelar YouTube p\u00e5 sin blogg<\/a> att \u00e4ven de l\u00e5ter Media Rating Council verifiera sina uppgifter till tredjepartsakt\u00f6rer.<\/p>\n Dessa tredjepartsakt\u00f6rer innefattar Moat, DoubleVerify och Integral Ad Science, vilka Google har anv\u00e4nt upprepade g\u00e5nger vid m\u00e4tning av kampanjdata.<\/p>\n Den oberoende granskningen fr\u00e5n MRC omfattar Googles plattform f\u00f6r annonsk\u00f6p, DoubleClick Manager, och AdWords. Detta ger MRC m\u00f6jligheten att s\u00e4kerst\u00e4lla att statistik som \u201dviewability\u201d, och hur l\u00e4nge en annons visas p\u00e5 YouTube, \u00e4r korrekt f\u00f6r b\u00e5de desktop och mobil samt att den uppfyller MRCs och IABs krav.<\/p>\n Den \u00f6kade transparensen v\u00e4lkomnas av s\u00e5v\u00e4l Google som annons\u00f6rer, men \u00e4ven inblandade branschakt\u00f6rer som Procter & Gambles.<\/p>\n – ”Google\u2019s announcement to bring more media transparency is important progress that will help move the industry forward. At P&G, we are encouraged by Google\u2019s actions, which should make a positive impact on creating a clean and productive media supply chain”, s\u00e4ger Procter & Gambles varum\u00e4rkeschef Marc Pritchard i ett pressmeddelande.<\/p>\n \u201dHur vet du om n\u00e5got fungerar om det inte \u00e4r m\u00e4tbart?\u201d, skriver Google p\u00e5 sin blogg. Alla vill s\u00e5 klart ha tydlig och trov\u00e4rdig data f\u00f6r sin annonsering. Att b\u00e5de Facebook och Google \u00e4r p\u00e5 samma b\u00e5t genom att f\u00f6lja branschens krav, och nu inte sj\u00e4lva rapportera sin statistik, \u00e4r definitivt ett steg i r\u00e4tt riktning. Det \u00e4r efterl\u00e4ngtat av annons\u00f6rer, inte minst efter sex m\u00e5nader av flertalet misstag<\/a> i Facebooks egna m\u00e4tningar.<\/p>\n","protected":false},"excerpt":{"rendered":" YouTube \u00f6kar sin transparens genom att l\u00e5ta tredje part granska m\u00e4tningar av kampanjdata. YouTube tar rygg p\u00e5 Facebook som tidigare i februari \u00f6ppnade upp f\u00f6r…<\/p>\n","protected":false},"author":2,"featured_media":7277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,33,39],"tags":[],"class_list":["post-7276","post","type-post","status-publish","format-standard","has-post-thumbnail","category-konvertering","category-sokmarknadsforing","category-video"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7276"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7276\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}M\u00e4tbar f\u00f6rb\u00e4ttring f\u00f6r alla<\/h3>\n