{"id":7231,"date":"2017-02-09T16:35:16","date_gmt":"2017-02-09T15:35:16","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7231"},"modified":"2017-02-09T16:35:16","modified_gmt":"2017-02-09T15:35:16","slug":"budweiser-fick-flest-views-under-arets-super-bowl","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/budweiser-fick-flest-views-under-arets-super-bowl\/","title":{"rendered":"Budweiser fick flest views under \u00e5rets Super Bowl"},"content":{"rendered":"<h2>Super Bowl-filmen fr\u00e5n Budweiser vinner tittarnas hj\u00e4rtan med en gripande historia om immigration.<\/h2>\n<p>Det finns m\u00e5nga traditioner under Super Bowl. Budweisers reklamfilmer \u00e4r definitivt en av dem. \u00d6lj\u00e4ttens reklambidrag \u00e4r ett \u00e5terkommande inslag varje \u00e5r och filmerna toppar ofta listorna \u00f6ver sportevenemangets mest sedda reklamfilmer. \u00c5rets Super Bowl-film fr\u00e5n Budweiser \u201dBorn The Hard Way\u201d \u00e4r inget undantag.<\/p>\n<p>Born The Hard Way har i skrivandets stund flest antal visningar p\u00e5 YouTube av alla \u00e5rets reklamfilmer under Super Bowl. Enligt statistik fr\u00e5n <a href=\"http:\/\/adage.com\/article\/special-report-super-bowl\/visible-measures-super-bowl-chart\/307865\/\">Visible Measures<\/a>\u00a0har Budweisers reklamfilm sammanlagt ca 35 miljoner views. Statistiken avser b\u00e5de betalda visningar, som exempelvis pre-rolls p\u00e5 YouTube, samt organiska visningar n\u00e4r anv\u00e4ndaren sj\u00e4lv v\u00e4ljer att starta filmen.<\/p>\n<p>H\u00e4r \u00e4r den nuvarande topptiolistan av reklamfilmer under Super Bowl 2017 (taget fr\u00e5n <a href=\"https:\/\/youtube.googleblog.com\/2017\/02\/overtime-game-day-ads-are-still-in-play.html\">YouTubes blogg<\/a>).<\/p>\n<ol>\n<li>Budweiser &#8211; Budweiser 2017 Super Bowl Commercial | \u201cBorn The Hard Way\u201d<\/li>\n<li>Bud Light &#8211; Ghost Spuds | Bud Light Super Bowl Commercial 2017 feat. Spuds MacKenzie<\/li>\n<li>Hyundai &#8211; A Better Super Bowl | NFL Hyundai Super Bowl LI<\/li>\n<li>Kia &#8211; 2017 Kia Niro | \u201cHero\u2019s Journey\u201d Starring Melissa McCarthy<\/li>\n<li>T-Mobile &#8211; T-Mobile | #UnlimitedMoves with Justin Bieber | T-Mobile Commercial<\/li>\n<li>Tide &#8211; Tide | Super Bowl Commercial 2017 with Terry Bradshaw<\/li>\n<li>84 Lumber &#8211; 84 Lumber Super Bowl Commercial &#8211; The Entire Journey<\/li>\n<li>Netflix &#8211; &#8221;Stranger Things 2&#8221; &#8211; Super Bowl 2017 Ad<\/li>\n<li>Audi &#8211; Audi #DriveProgress Big Game Commercial \u2013 \u201cDaughter\u201d<\/li>\n<li>Mr. Clean &#8211; Mr. Clean | New Super Bowl Ad | Cleaner of Your Dreams<\/li>\n<\/ol>\n<h3>Ett laddat budskap fr\u00e5n Budweiser<\/h3>\n<p>I filmen f\u00e5r vi f\u00f6lja hur Budweisers grundare, Adolphus Busch, utvandrar fr\u00e5n Hamburg till New Orleans i mitten av 1800-talet. Videon bjuder p\u00e5 en k\u00e4nsloladdad historia om en mans str\u00e4van f\u00f6r ett b\u00e4ttre liv p\u00e5 andra sidan havet, eller som Budweiser beskriver den amerikanska dr\u00f6mmen &#8211; \u201datt aldrig ge upp sina dr\u00f6mmar och det man tror p\u00e5\u201d.<\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/HtBZvl7dIu4?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>M\u00e5nga har \u00e4ven tolkat \u201dBorn The Hard Way\u201d som politisk, mycket p\u00e5 grund av det senaste presidentvalet i USA. Men p\u00e5 nyhetssajten <a href=\"http:\/\/www.adweek.com\/brand-marketing\/how-budweiser-created-an-epic-immigrant-story-to-reclaim-the-super-bowl-spotlight\/\">Adweek<\/a> kommenterar Budweiser att deras Super Bowl-film inte \u201dhar n\u00e5gra kopplingar till det som h\u00e4nder i landet\u201d. Trots det skulle en eventuell \u201dmisstolkning\u201d fr\u00e5n tittarna kunna ha bidragit till att filmen f\u00e5tt fler organiska visningar och d\u00e4rmed st\u00f6rre spridning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl-filmen fr\u00e5n Budweiser vinner tittarnas hj\u00e4rtan med en gripande historia om immigration. Det finns m\u00e5nga traditioner under Super Bowl. Budweisers reklamfilmer \u00e4r definitivt en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,39],"tags":[],"class_list":{"0":"post-7231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-reklam","8":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7231"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}