{"id":7223,"date":"2017-01-31T17:14:48","date_gmt":"2017-01-31T16:14:48","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7223"},"modified":"2017-01-31T17:14:48","modified_gmt":"2017-01-31T16:14:48","slug":"sa-mycket-tjanade-google-pa-sin-annonsering-forra-aret","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/sa-mycket-tjanade-google-pa-sin-annonsering-forra-aret\/","title":{"rendered":"S\u00e5 mycket tj\u00e4nade Google p\u00e5 sin annonsering f\u00f6rra \u00e5ret"},"content":{"rendered":"

Google st\u00e4ngde 2016 med toppresultat. Totalt landade annonsint\u00e4kterna p\u00e5 ca 213 miljarder kronor under det fj\u00e4rde kvartalet.<\/h2>\n

F\u00f6rra \u00e5ret var ett bra \u00e5r f\u00f6r Google. S\u00f6kj\u00e4ttens annonsint\u00e4kter fick ett rej\u00e4lt uppsving d\u00e4r mobils\u00f6k tillsammans med YouTube, shopping-annonser och bolagets teknik f\u00f6r programmatiska annonsk\u00f6p alla var viktiga bidragande faktorer.<\/p>\n

Google redovisade en total summa p\u00e5 26,1 miljarder dollar f\u00f6r sina \u00f6vergripande int\u00e4kter under det fj\u00e4rde kvartalet f\u00f6rra \u00e5ret. Detta \u00e4r en \u00f6kning med 22% j\u00e4mf\u00f6rt med samma period \u00e5ret innan det. Bolagets annonsint\u00e4kter genererade ca 22,4 miljarder dollar under det sista kvartalet f\u00f6rra \u00e5ret, en \u00f6kning p\u00e5 17%. Detta uppger nyhetssajten Adage<\/a>.<\/p>\n

Mobilt drar det stora lasset<\/h3>\n

Googles mobila s\u00f6kannonser \u00e4r utan tvivel en mycket viktig orsak till varf\u00f6r bolaget genererade s\u00e5 pass goda resultat som de gjorde f\u00f6rra \u00e5ret. Enligt analysf\u00f6retaget\u00a0Merkle<\/a> stod Googles mobila s\u00f6kannonser f\u00f6r 96% av de mobila annonsklicken (i USA) under det fj\u00e4rde kvartalet f\u00f6rra \u00e5ret. Hittills har mobila s\u00f6kannonser varit billigare \u00e4n s\u00f6kannonser via desktops, n\u00e5got som kan \u00e4ndras i och med att mobilt blir allt mer betydande f\u00f6r Googles annonsint\u00e4kter.<\/p>\n

Google Shopping-annonser, eller PLA-annonser (Product Listing Ads) har ocks\u00e5 varit en st\u00f6ttepelare i bolagets annonsint\u00e4kter f\u00f6rra \u00e5ret. \u201cShopping-annonserna\u201d v\u00e4xte med 30% under det fj\u00e4rde kvartalet f\u00f6rra \u00e5ret j\u00e4mf\u00f6rt med samma period \u00e5ret innan.<\/p>\n

Enligt ovan n\u00e4mnda rapport fr\u00e5n Merkle v\u00e4xte Google shopping-annonserna mer \u00e4n dubbelt s\u00e5 mycket som Googles textannonser under den h\u00e4r perioden. Den positiva tillv\u00e4xten beror till stor del p\u00e5 Googles m\u00e5nga uppdateringar i sitt system f\u00f6r shopping-annonser. Tillv\u00e4xten visar ocks\u00e5 hur pass omtyckt det h\u00e4r annonsformatet \u00e4r av anv\u00e4ndare, b\u00e5de i mobilen och p\u00e5 datorn.<\/p>\n

\u00c4n s\u00e5 l\u00e4nge har Google inte kommenterat f\u00f6rra \u00e5rets int\u00e4kter fr\u00e5n YouTube. Dock siar eMarkerter<\/a> att YouTube kommer att generera ca 7,05 miljarder dollar det h\u00e4r \u00e5ret, vilket skulle vara en \u00f6kning med 21% j\u00e4mf\u00f6rt med tidigare resultat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google st\u00e4ngde 2016 med toppresultat. Totalt landade annonsint\u00e4kterna p\u00e5 ca 213 miljarder kronor under det fj\u00e4rde kvartalet. F\u00f6rra \u00e5ret var ett bra \u00e5r f\u00f6r Google….<\/p>\n","protected":false},"author":2,"featured_media":7224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,31,33],"tags":[],"class_list":["post-7223","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-mobilt","category-rapporter","category-sokmarknadsforing"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7223"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7223\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}