{"id":7196,"date":"2017-01-11T15:00:52","date_gmt":"2017-01-11T14:00:52","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7196"},"modified":"2017-01-11T15:00:52","modified_gmt":"2017-01-11T14:00:52","slug":"nu-lanserar-instagram-nytt-annonsformat-stories","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/nu-lanserar-instagram-nytt-annonsformat-stories\/","title":{"rendered":"Nu lanserar Instagram nytt annonsformat i Stories"},"content":{"rendered":"<h2>Vertikala video- och bildannonser som t\u00e4cker hela sk\u00e4rmen kommer snart till Instagram Stories.<\/h2>\n<p>Idag lanserade Instagram annonser i sin\u00a0Stories-funktion &#8211; helt\u00e4ckande videoannonser som visas upp mellan anv\u00e4ndarnas inl\u00e4gg. Annons\u00f6rer f\u00e5r nu \u00e4ven fler m\u00f6jligheter att kunna f\u00f6lja upp hur deras annonser presterar i det nya verktyget \u201dStories Insight\u201d.<\/p>\n<p>De nya helt\u00e4ckande videoannonserna p\u00e5minner, precis som resten av Instagram Stories, om Snapchat och deras annonser. Skillnaden \u00e4r att Instagrams annonser \u00e4r l\u00e4ngre: 15 sekunder f\u00f6r video och 5 sekunder f\u00f6r bilder, b\u00e5da g\u00e5r att skippa.<\/p>\n<p><a href=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/01\/Ska\u0308rmavbild-2017-01-12-kl.-15.06.13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7197\" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2017\/01\/Ska\u0308rmavbild-2017-01-12-kl.-15.06.13.png\" width=\"360\" height=\"387\" \/><\/a><\/p>\n<p>Men \u00e4ven om Snapchat \u00e4r \u201dinnovat\u00f6rerna\u201d bakom vertikal video kanske Instagram \u00e4nd\u00e5 drar det l\u00e4ngre str\u00e5et n\u00e4r det kommer till annonseringen. Detta eftersom deras plattform \u00e4r byggd p\u00e5 Facebook som kan samla in anv\u00e4ndbar data fr\u00e5n n\u00e4stan tv\u00e5 miljarder anv\u00e4ndare. Dessutom \u00e4r Instagrams annonsplattform mer utvecklad och mer exakt i sin r\u00e4ckvidd.<\/p>\n<p>Instagram b\u00f6rjar med att lansera annonserna i Stories i ett test med fler \u00e4n 30 st\u00f6rre f\u00f6retag som: L\u2019Oreal, Buzzfeed, Nike, Capital One, General Motors, Coca-Cola and Netflix. Instagram meddelar att samma m\u00f6jlighet kommer att \u00f6ppnas upp f\u00f6r alla inom n\u00e5gra veckor.<\/p>\n<h3>Vi gillar vertikalt och f\u00f6ljer f\u00f6retag<\/h3>\n<p>Samtidigt som Instagram presenterar sitt nya annonsformat meddelar de \u00e4ven att Instagram Stories har v\u00e4xt till \u00f6ver <a href=\"http:\/\/blog.business.instagram.com\/\">150 miljoner dagliga<\/a> (!) anv\u00e4ndare sedan oktober 2016. Det vertikala video- och bildformatet \u00e4r h\u00e4r f\u00f6r att stanna.<\/p>\n<p>P\u00e5 sin <a href=\"http:\/\/blog.business.instagram.com\/\">blogg <\/a>skriver Instagram ocks\u00e5 att 70 % av alla deras anv\u00e4ndare f\u00f6ljer f\u00f6retag, vilket visar hur v\u00e4l man lyckats f\u00f6ra samman f\u00f6retag och anv\u00e4ndare i sin plattform. Ungef\u00e4r\u00a0en tredjedel av alla Stories som Instagram-anv\u00e4ndarna tittar p\u00e5 kommer fr\u00e5n ett just f\u00f6retag. Tiden \u00e4r mogen f\u00f6r det nya annonsformatet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vertikala video- och bildannonser som t\u00e4cker hela sk\u00e4rmen kommer snart till Instagram Stories. Idag lanserade Instagram annonser i sin\u00a0Stories-funktion &#8211; helt\u00e4ckande videoannonser som visas upp&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,37,34,30],"tags":[],"class_list":["post-7196","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internetmarknadsforing","category-media","category-mobilt","category-socialt-medier"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7196"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7196\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}