{"id":7113,"date":"2016-11-08T14:07:42","date_gmt":"2016-11-08T13:07:42","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7113"},"modified":"2016-11-08T14:07:42","modified_gmt":"2016-11-08T13:07:42","slug":"har-ar-instagram-shopping-posts-en-katalog-direkt-flodet","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/har-ar-instagram-shopping-posts-en-katalog-direkt-flodet\/","title":{"rendered":"H\u00e4r \u00e4r Instagram Shopping Posts &#8211; en katalog direkt i fl\u00f6det"},"content":{"rendered":"<h2>Shopping-inl\u00e4gg i Instagram \u00f6ppnar upp en katalog med m\u00f6jligheter f\u00f6r e-handlare.<\/h2>\n<p>Nu kan st\u00f6rre \u00e5terf\u00f6rs\u00e4ljare p\u00e5 n\u00e4tet anv\u00e4nda inl\u00e4gg p\u00e5 Instagram i form av en \u201dinteraktiv produktkatalog&#8221; i bildformat. Instagram lanserade sitt nya verktyg f\u00f6rra veckan f\u00f6r 20 st\u00f6rre \u00e5terf\u00f6rs\u00e4ljare i USA som: J. Crew, Macy&#8217;s, Levi&#8217;s och JackThreads. \u00c4n s\u00e5 l\u00e4nge finns ingen information om n\u00e4r eller om funktionen kommer att lanseras i Sverige.<\/p>\n<p>Instagrams nya verktyg till\u00e5ter f\u00f6retag att publicera bilder d\u00e4r man taggar olika produkter. F\u00f6rutom att se pris, och en kort beskrivning i bilden, kan anv\u00e4ndaren ocks\u00e5 klicka p\u00e5 specifika produkter f\u00f6r mer information. Ett k\u00f6p \u00e4r bara ett klick ifr\u00e5n och tar anv\u00e4ndaren direkt till \u00e5terf\u00f6rs\u00e4ljarens hemsida f\u00f6r att slutf\u00f6ra k\u00f6pet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/66.media.tumblr.com\/e48cbf770217062e7d0eb107751aa1b4\/tumblr_inline_ofxjbvt8Bu1tayze1_540.png\" alt=\"image\" width=\"540\" height=\"274\" \/><\/p>\n<p>Instagrams shopping-inl\u00e4gg \u00e4r inga annonser. D\u00e4rf\u00f6r \u00e4r de \u00e4n s\u00e5 l\u00e4nge ett kostnadseffektivt experiment f\u00f6r alla f\u00f6retag som har m\u00f6jligheten att anv\u00e4nda sig av dem. Om inl\u00e4ggen kommer att kosta att publicera eller bli en del av annonseringen i Instagram \u00e5terst\u00e5r att se.<\/p>\n<p><a href=\"http:\/\/iframe%20src='\/\/players.brightcove.net\/377748811\/default_default\/index.html?videoId=5191590734001'%20allowfullscreen%20frameborder=0\/iframe\"><iframe loading=\"lazy\" src=\"\/\/players.brightcove.net\/377748811\/default_default\/index.html?videoId=5191590734001\" width=\"600\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/p>\n<h3>M\u00f6jligheternas format<\/h3>\n<p>Den nya funktionen \u00e4r bara ett \u201dv\u00e4ldigt tidigt och simpelt test\u201d. Instagram uppger att det finns mycket mer djup att l\u00e4gga till i verktyget. Som exempel skulle formatet kunna passa andra f\u00f6retag som kanske inte har en webbshop, men som ist\u00e4llet erbjuder olika tj\u00e4nster.<\/p>\n<p>Till\u00e4ggsfunktioner skulle ocks\u00e5 kunna utvecklas d\u00e4r anv\u00e4ndaren kan spara \u201dfavoriter\u201d f\u00f6r att shoppa senare. Eller varf\u00f6r inte en interaktiv video som guidar dig igenom en del av sortimentet d\u00e4r du kan stanna, klicka och g\u00e5 vidare n\u00e4r du vill? Goda m\u00f6jligheter f\u00f6r konvertering \u00e4r att v\u00e4nta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping-inl\u00e4gg i Instagram \u00f6ppnar upp en katalog med m\u00f6jligheter f\u00f6r e-handlare. Nu kan st\u00f6rre \u00e5terf\u00f6rs\u00e4ljare p\u00e5 n\u00e4tet anv\u00e4nda inl\u00e4gg p\u00e5 Instagram i form av en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,30],"tags":[],"class_list":{"0":"post-7113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-mobilt","9":"category-socialt-medier"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7113"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}