{"id":7063,"date":"2016-10-26T10:41:00","date_gmt":"2016-10-26T09:41:00","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7063"},"modified":"2016-10-26T10:41:00","modified_gmt":"2016-10-26T09:41:00","slug":"full-fart-framat-svensk-marknadsforing","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/full-fart-framat-svensk-marknadsforing\/","title":{"rendered":"Full fart fram\u00e5t f\u00f6r svensk marknadsf\u00f6ring"},"content":{"rendered":"

Svenska reklamk\u00f6pen forts\u00e4tter att \u00f6ka mest i Norden. Digital marknadsf\u00f6ring st\u00e5r f\u00f6r majoriteten av mediakakan.<\/h2>\n

Reklammarknaden \u00e4r fortsatt stark i Sverige. Enligt IRM:s rapport ”The Nordic Advertising Market Jan-Jun 2016\u201d forts\u00e4tter de svenska reklamk\u00f6pen att \u00f6ka medan \u00f6vriga nordiska l\u00e4nderna upplever en m\u00e4ttad eller negativ tillv\u00e4xt.<\/p>\n

IRM:s rapport avser utvecklingen p\u00e5 den nordiska reklammarknaden under det f\u00f6rsta halv\u00e5ret 2016. J\u00e4mf\u00f6rt med f\u00f6rsta halv\u00e5ret 2015 \u00f6kade de samlade antalen reklamk\u00f6p i nordisk media med 0,8 %. Utvecklingen \u00e4r allts\u00e5 fortsatt positiv, men n\u00e5got svagare \u00e4n under hel\u00e5ret 2015.<\/p>\n

Sverige \u00e4r det land som utm\u00e4rker sig mest i rapporten med en \u00f6kning p\u00e5 5 % i lokal valuta. I Danmark m\u00e4ttades marknaden f\u00f6r f\u00f6rsta halv\u00e5ret 2016 efter att ha upplevt b\u00e4st i utveckling i Norden 2015. I Norge forts\u00e4tter mediek\u00f6pen att minska allra mest och \u00e4ven Finland upplever en negativ utveckling, men n\u00e5got mildare.<\/p>\n

\u2013 Som vi kunnat se i v\u00e5r l\u00f6pande statistik s\u00e5 g\u00e5r den svenska reklammarknaden just nu f\u00f6r h\u00f6gvarv. I resten av Norden \u00e4r utvecklingen svagare dock ser vi att vissa trender g\u00e5r igen s\u00e5som god utveckling f\u00f6r utomhus-, radio och bioreklam, kommenterar Madeleine Thor, IRM:s VD.<\/p>\n

Digitala medier tar den st\u00f6rsta t\u00e5rtbiten<\/h3>\n

F\u00f6r f\u00f6rsta g\u00e5ngen \u00f6verstiger andelen digitalt 40 %. D\u00e4rmed \u00e4r digitala medier den form av marknadsf\u00f6ring som de nordiska l\u00e4nderna k\u00f6per allra mest utav. Inte ens TV (17%), Dagspress (19,8%) och Radio (3,0%) tillsammans n\u00e5r samma summa som digitala medier.<\/p>\n

\"Reklamk\u00f6pen<\/a>

K\u00e4lla: IRM<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Svenska reklamk\u00f6pen forts\u00e4tter att \u00f6ka mest i Norden. Digital marknadsf\u00f6ring st\u00e5r f\u00f6r majoriteten av mediakakan. Reklammarknaden \u00e4r fortsatt stark i Sverige. Enligt IRM:s rapport ”The…<\/p>\n","protected":false},"author":2,"featured_media":7065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,38],"tags":[],"class_list":{"0":"post-7063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-mobilt","9":"category-reklam"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7063"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}