{"id":7058,"date":"2016-10-25T15:06:05","date_gmt":"2016-10-25T14:06:05","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7058"},"modified":"2016-10-25T15:06:05","modified_gmt":"2016-10-25T14:06:05","slug":"89-procent-av-alla-svenskar-handlar-pa-natet","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/89-procent-av-alla-svenskar-handlar-pa-natet\/","title":{"rendered":"89 procent av alla svenskar handlar p\u00e5 n\u00e4tet"},"content":{"rendered":"

N\u00e4stan alla handlar online i Norden. Sverige har h\u00f6gst antal k\u00f6p via mobilen.<\/h2>\n

De nordiska l\u00e4nderna h\u00f6r till de som handlar mest p\u00e5 n\u00e4tet i Europa. En ny unders\u00f6kning av Audience Project<\/a> visar att nio av tio svenskar (89%) har handlat p\u00e5 n\u00e4tet under det andra kvartalet f\u00f6r 2016. I v\u00e5ra grannl\u00e4nder Danmark och Finland var den siffran n\u00e5got h\u00f6gre (93 %).<\/p>\n

Enligt unders\u00f6kningen hade 90 % av alla kvinnor i de nordiska l\u00e4nderna handlat online under det senaste kvartalet. Denna siffra var n\u00e5got h\u00f6gre \u00e4n den f\u00f6r m\u00e4nnen i samma l\u00e4nder p\u00e5 87 %. Demografiskt s\u00e4tt handlade n\u00e4stan 100 % av \u00e5ldersgrupperna 26-35 online, b\u00e5de m\u00e4n och kvinnor inr\u00e4knat.<\/p>\n

\"Demografi<\/a>

K\u00e4lla: Audience Project, E-marketer<\/p><\/div>\n

Flest k\u00f6p fr\u00e5n dator, Sverige dominerar mobilt.<\/h3>\n

V\u00e5ra digitala k\u00f6p h\u00e4r i Norden genomf\u00f6rdes f\u00f6r det mesta via en dator. Denna siffra uppgick till 91 % f\u00f6r hela Norden och h\u00e4r i Sverige var den n\u00e5got l\u00e4gre (89%). Flest handlade fr\u00e5n en dator i Danmark och Finland (93 %).<\/p>\n

N\u00e4r det kommer till de mobila enheterna var det fler som handlade via en surfplatta (30%) j\u00e4mf\u00f6rt med mobilen (25%). Det \u00e4r v\u00e4rt att n\u00e4mna att Sverige hade flesta k\u00f6p via mobilen j\u00e4mf\u00f6rt Danmark, Finland och Norge. I Sverige handlade 34 % via mobilen, vilket i genomsnitt var mer \u00e4n 10 % h\u00f6gre \u00e4n \u00f6vriga nordiska l\u00e4nder. Detta understryker vikten av att inte enbart ha en webbshop, men ocks\u00e5 se till att den \u00e4r responsiv s\u00e5 att potentiella kunder enkelt kan genomf\u00f6ra sina k\u00f6p.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e4stan alla handlar online i Norden. Sverige har h\u00f6gst antal k\u00f6p via mobilen. De nordiska l\u00e4nderna h\u00f6r till de som handlar mest p\u00e5 n\u00e4tet i…<\/p>\n","protected":false},"author":2,"featured_media":7059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28,34],"tags":[],"class_list":{"0":"post-7058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-handel","8":"category-konvertering","9":"category-mobilt"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7058"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}