{"id":7010,"date":"2016-08-31T09:53:53","date_gmt":"2016-08-31T08:53:53","guid":{"rendered":"https:\/\/www.bigcitymonkey.com\/?p=7010"},"modified":"2016-08-31T09:53:53","modified_gmt":"2016-08-31T08:53:53","slug":"sociala-medier-mobilen-dominerar-norden","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/sociala-medier-mobilen-dominerar-norden\/","title":{"rendered":"Sociala medier i mobilen dominerar i Norden"},"content":{"rendered":"<h4>Majoriteten av alla sociala medier i Sverige, Danmark, Norge och Finland anv\u00e4nds i mobilen.<\/h4>\n<p>H\u00e4r i Norden forts\u00e4tter vi att bli allt mer mobila. Snapchat, Instagram, WhatsApp och Twitter anv\u00e4nds i majoritet p\u00e5 mobilen. Sociala medier som Facebook, LinkedIn och YouTube har ist\u00e4llet flest anv\u00e4ndare p\u00e5 datorer. Detta skriver <a href=\"https:\/\/www.emarketer.com\/Article\/Mobile-Takes-Over-Social-Media-Nordics\/1014393\">eMarketer<\/a> i sin nya rapport f\u00f6r mobilanv\u00e4ndning i Norden. Rapporten avs\u00e5g perioden under det andra kvartalet f\u00f6r 2016 och inkluderar l\u00e4nderna: Danmark, Sverige, Norge och Finland.<\/p>\n<p>Varf\u00f6r vissa sociala medier \u00e4r mer popul\u00e4ra i mobilen \u00e4n andra handlar i grund och botten om hur plattformen ser ut. Snapchat har lyckats skapa en plattform som tilltalar mobila anv\u00e4ndare som vill vara \u201dp\u00e5 spr\u00e5ng\u201d och dela inneh\u00e5ll snabbt. LinkedIn \u00e5 andra sidan anv\u00e4nds inte alls lika flitigt i mobilen, endast 50 % j\u00e4mf\u00f6rt med Snapchats 94 %. Men som pl\u00e5ster p\u00e5 s\u00e5ren s\u00e4ger 80 % av alla tillfr\u00e5gade i rapporten att de anv\u00e4nder LinkedIn via dator.<\/p>\n<p><a href=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-31-at-10.33.13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7013 \" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-31-at-10.33.13.png\" alt=\"Anv\u00e4ndning av sociala medier per enhet i Norden\" width=\"610\" height=\"401\" \/><\/a><\/p>\n<p>Av samtliga sociala medier var det endast tre som anv\u00e4ndes mer p\u00e5 datorn \u00e4n i mobilen. Dessa var LinkedIn, YouTube och Facebook, d\u00e4r Facebook bara hade 1 % fler anv\u00e4ndare f\u00f6r datorer \u00e4n mobilt. Generellt s\u00e4tt var aktiviteten p\u00e5 surfplattor relativt l\u00e5g j\u00e4mf\u00f6rt med den p\u00e5 datorer och smartphones. H\u00e4r hade YouTube flest anv\u00e4ndare (54%) j\u00e4mf\u00f6rt med andra sociala medier f\u00f6r surfplattor.<\/p>\n<h4>Mer mobilt, mindre aktivitet?<\/h4>\n<p>\u00c4ven om sociala medier tar \u00f6ver i mobilen i Norden, verkar det generellt som om tillv\u00e4xten f\u00f6r mobilanv\u00e4ndningen har stagnerat. Sociala medier som Snapchat, Instagram och WhatsApp upplever dock en \u00f6kad aktivitet j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret. Facebook \u00e5 andra sidan, som n\u00e5r hela 8 av 10 internetanv\u00e4ndare, st\u00e5r n\u00e4stan helt stilla.<\/p>\n<h4><a href=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2016\/08\/block_1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7011 \" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2016\/08\/block_1.jpeg\" alt=\"Anv\u00e4ndning av sociala medier 2015 och 2016\" width=\"591\" height=\"323\" \/><\/a><\/h4>\n<h4>Marknadsf\u00f6ring f\u00f6r flest enheter i Norden<\/h4>\n<p>Inom marknadsf\u00f6ring \u00e4r Facebook fortfarande en viktig kanal f\u00f6r sociala medier. H\u00e4r n\u00e5r marknadsf\u00f6rare ut till flest anv\u00e4ndare genom alla enheter: 77 % i mobilen, 45 % p\u00e5 surfplattor och 78 % p\u00e5 datorer. H\u00e4r finns dessutom flest antal anv\u00e4ndare, \u00e4ven om dessa inte v\u00e4xer lika snabbt l\u00e4ngre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Majoriteten av alla sociala medier i Sverige, Danmark, Norge och Finland anv\u00e4nds i mobilen. H\u00e4r i Norden forts\u00e4tter vi att bli allt mer mobila. Snapchat,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7016,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,31,30],"tags":[],"class_list":["post-7010","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobilt","category-rapporter","category-socialt-medier"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=7010"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/7010\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=7010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=7010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=7010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}