{"id":6939,"date":"2016-04-27T10:59:52","date_gmt":"2016-04-27T09:59:52","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6503"},"modified":"2016-04-27T10:59:52","modified_gmt":"2016-04-27T09:59:52","slug":"har-ar-youtubes-nya-superkorta-format","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/har-ar-youtubes-nya-superkorta-format\/","title":{"rendered":"H\u00e4r \u00e4r YouTubes nya superkorta format"},"content":{"rendered":"<h4 class=\"p1\"><span class=\"s1\">Sex sekunder &#8211; s\u00e5 kort \u00e4r Youtubes nya\u00a0mobilanpassade annonsformat.<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Idag lanserades Youtubes nya annonsformat f\u00f6r mobiler &#8211; \u201dBumper Ads\u201d. Formatet p\u00e5 endast sex sekunder \u00e4r en v\u00e4ntad utveckling inom mobilannonsering och p\u00e5minner om liknande format som redan anv\u00e4nds i TV. Till skillnad fr\u00e5n YouTubes andra format, True view, g\u00e5r det det inte att klicka sig f\u00f6rbi en Bumper ad. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">N\u00e5gra av de f\u00f6rsta f\u00f6retagen som annonserade i det nya formatet \u00e4r Audi Tyskland. I deras fall valde man att korta ner en l\u00e4ngre video f\u00f6r True view till en Bumper ad. Att kombinera dessa format \u00e4r precis vad <a href=\"http:\/\/adwords.blogspot.se\/2016\/04\/bumper-ads-drive-incremental-reach-and-frequency.html\">YouTube rekommenderar<\/a>\u00a0f\u00f6r att marknadsf\u00f6ringen ska f\u00e5 maximal effekt.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zlXSToaJzis\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Det nya formatet kommer hj\u00e4lpa marknadsf\u00f6rare att bygga annonser med mobilt i \u00e5tanke, d\u00e4r kort och koncist \u00e4r ett m\u00e5ste. Bumper Ads f\u00f6rv\u00e4ntas rulla ut till annons\u00f6rer under den h\u00e4r m\u00e5naden och mediak\u00f6pare kommer att kunna k\u00f6pa dem via Google AdWords. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sex sekunder &#8211; s\u00e5 kort \u00e4r Youtubes nya\u00a0mobilanpassade annonsformat. Idag lanserades Youtubes nya annonsformat f\u00f6r mobiler &#8211; \u201dBumper Ads\u201d. Formatet p\u00e5 endast sex sekunder \u00e4r&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,3,30,39],"tags":[],"class_list":{"0":"post-6939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-resor","9":"category-socialt-medier","10":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6939"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}