{"id":6938,"date":"2016-04-18T07:40:35","date_gmt":"2016-04-18T06:40:35","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6478"},"modified":"2016-04-18T07:40:35","modified_gmt":"2016-04-18T06:40:35","slug":"rapport-nasta-ar-gar-digitalt-om-tv-forsta-gangen-usa","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/rapport-nasta-ar-gar-digitalt-om-tv-forsta-gangen-usa\/","title":{"rendered":"Prognos: N\u00e4sta \u00e5r g\u00e5r digitalt om TV f\u00f6r f\u00f6rsta g\u00e5ngen i USA"},"content":{"rendered":"<h4 class=\"p1\"><span class=\"s1\">2017 \u00e4r \u00e5ret d\u00e5 annons\u00f6rerna kommer att spendera mer p\u00e5 digitalt \u00e4n TV. Mobilt st\u00e5r f\u00f6r den st\u00f6rsta \u00f6kningen.<\/span><\/h4>\n<p class=\"p1\"><span style=\"font-weight: 400\">Enligt en rapport fr\u00e5n analysf\u00f6retaget eMarketer sker ett maktskifte inom marknadsf\u00f6ring n\u00e4sta \u00e5r. I Rapporten f\u00f6rutsp\u00e5s det att marknadsf\u00f6rare f\u00f6r f\u00f6rsta g\u00e5ngen kommer att l\u00e4gga ner mer pengar p\u00e5 digital reklam \u00e4n <\/span><span style=\"font-weight: 400\">p\u00e5<\/span><span style=\"font-weight: 400\"> TV-<\/span><span style=\"font-weight: 400\">reklam <\/span><span style=\"font-weight: 400\">i USA. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rapporten, som bygger p\u00e5 data fr\u00e5n den amerikanska marknaden, s\u00e4ger att marknadsf\u00f6rare kommer att spendera ca 72 miljarder dollar p\u00e5 TV-reklam 2017, vilket motsvarar\u00a035,8 % av annonsering i samtliga medier\u00a0i USA. Samma \u00e5r s\u00e4gs den digitala annonseringen motsvara ca 77 miljarder dollar, eller 38,4 %. Allts\u00e5 f\u00f6rv\u00e4ntas\u00a0digital marknadsf\u00f6ring att g\u00e5 om reklam i linj\u00e4r TV med n\u00e4stan 3 % n\u00e4sta \u00e5r.<\/span><\/p>\n<div id=\"attachment_6480\" style=\"width: 745px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/caskalas.wpengine.com\/wp-content\/uploads\/2016\/04\/Ska\u0308rmavbild-2016-04-12-kl.-11.07.19-3.png\" rel=\"attachment wp-att-6480\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6480\" class=\"wp-image-6480 \" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2016\/04\/Ska\u0308rmavbild-2016-04-12-kl.-11.07.19-1024x492.png\" alt=\"Infograf som visar prognos f\u00f6r marknadsf\u00f6ring i USA 2017 och 2020\" width=\"735\" height=\"353\" \/><\/a><p id=\"caption-attachment-6480\" class=\"wp-caption-text\">Statistik f\u00f6r TV, digitalt och mobilt<\/p><\/div>\n<h4 class=\"p3\"><span class=\"s1\">Och vinnaren \u00e4r\u2026. mobilt<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Inte helt ov\u00e4ntat n\u00e4mner rapporten ocks\u00e5 vad som \u00e4r den stora motorn bakom \u00f6kningen i digitala medier, n\u00e4mligen mobil marknadsf\u00f6ring. Utav de 38,4 % som digital marknadsf\u00f6ring utg\u00f6r 2017 f\u00f6rutsp\u00e5s mobilt st\u00e5 f\u00f6r hela 26,2 % av den summan, vilket \u00e4r ett rej\u00e4lt hopp fr\u00e5n 2016<\/span><span class=\"s1\">\u00a0p\u00e5 22,7 %.\u00a0<\/span><\/p>\n<p><span class=\"s1\">Hoppar vi fram till 2020 ser vi ett nytt medialandskap i USA. Rapporten visar att marknadsf\u00f6rare i USA f\u00f6rv\u00e4ntas spendera 77,17 miljarder dollar p\u00e5 TV-reklam, medan digital marknadsf\u00f6ring \u00f6kar till 105 miljarder dollar, d\u00e4r mobilt st\u00e5r f\u00f6r hela ca 77 miljarder dollar. Du beh\u00f6ver inte vara speciellt snabb i huvudr\u00e4kning f\u00f6r att f\u00f6rst\u00e5 att marknadsf\u00f6rare d\u00e5 kommer att spendera lika mycket p\u00e5 mobil marknadsf\u00f6ring som f\u00f6r marknadsf\u00f6ring i TV. <\/span><\/p>\n<p>Prognoser som dessa b\u00f6r givetvis inte tas som kalla fakta. Men det \u00e4r \u00e4nd\u00e5 v\u00e4rt att notera att eMakerter minskade sin f\u00f6rv\u00e4ntning f\u00f6r TV-reklamens tillv\u00e4xt f\u00f6r 2016 i sin senaste rapport, j\u00e4mf\u00f6rt med den som gjordes under Q3 2015. Minskningen fr\u00e5n 4,5 % till 2,5 % \u00e4r p\u00e5 s\u00e5 vis en reflektion av marknaden och ger d\u00e4rmed vind i seglen f\u00f6r resten av prognosen.<\/p>\n<p class=\"p1\"><span class=\"s1\">Du kan l\u00e4sa hela rapporten fr\u00e5n eMarketer h\u00e4r:\u00a0<a href=\"http:\/\/ow.ly\/10z1b4\">http:\/\/ow.ly\/10z1b4<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2017 \u00e4r \u00e5ret d\u00e5 annons\u00f6rerna kommer att spendera mer p\u00e5 digitalt \u00e4n TV. Mobilt st\u00e5r f\u00f6r den st\u00f6rsta \u00f6kningen. Enligt en rapport fr\u00e5n analysf\u00f6retaget eMarketer&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,38,39],"tags":[],"class_list":{"0":"post-6938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-reklam","9":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6938"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}