{"id":6931,"date":"2016-03-07T14:59:28","date_gmt":"2016-03-07T13:59:28","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6438"},"modified":"2016-03-07T14:59:28","modified_gmt":"2016-03-07T13:59:28","slug":"53-av-sveriges-foretag-okar-facebookbudgeten-2016","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/53-av-sveriges-foretag-okar-facebookbudgeten-2016\/","title":{"rendered":"Svenska f\u00f6retag slutar jaga likes p\u00e5 Facebook"},"content":{"rendered":"<h4 class=\"p1\">R\u00e4ckvidd och f\u00f6rs\u00e4ljning \u00e4r de viktigaste m\u00e5len i v\u00e5r marknadsf\u00f6ring p\u00e5 Facebook<\/h4>\n<p class=\"p3\"><span class=\"s1\">Vill du ha fler \u201dlikes\u201d? Att f\u00e5 en tumme upp (eller andra reaktioner) \u00e4r f\u00f6r m\u00e5nga f\u00f6retag synonymt med framg\u00e5ng n\u00e4r de marknadsf\u00f6r p\u00e5 Facebook. Men nu visar en f\u00e4rsk <a href=\"http:\/\/ingager.com\/facebookbarometern_2016\/\">rapport<\/a> fr\u00e5n Ingager att vi hellre prioriterar specifika m\u00e5l i v\u00e5r marknadsf\u00f6ring p\u00e5 Facebook ist\u00e4llet f\u00f6r att bygga varum\u00e4rke.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">I unders\u00f6kningen var det 33 % av de tillfr\u00e5gade f\u00f6retagen som ville att deras r\u00e4ckvidd skulle \u00f6ka\u00a0p\u00e5 Facebook, medan 30 % tyckte att det viktigaste m\u00e5let var att driva f\u00f6rs\u00e4ljning. Intressant nog var det endast 7 % \u00a0som hade <\/span><span class=\"s1\">huvudm\u00e5let att generera \u201dlikes\u201d p\u00e5 Facebook. Statistiken visar att personlig interaktion, som exempelvis likes,\u00a0snarare ska ses som en v\u00e4gvisare och inte slutdestinationen i v\u00e5r sociala marknadsf\u00f6ring. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Facebook forts\u00e4tter att v\u00e4xa till en attraktivare kanal inom digital marknadsf\u00f6ring, vilket inte minst syns i hur svenska f\u00f6retag spenderar sin budget. Av de tillfr\u00e5gade f\u00f6retagen var det hela 53 % som planerade att \u00f6ka sin Facebookbudget under 2016 &#8211; en \u00f6kning med 23 % j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r.<span class=\"Apple-converted-space\">\u00a0 <\/span>34 % ville spendera samma summa och endast 13 % ville minska sin budget.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Faktumet att vi anv\u00e4nder oss mer av Facebook, och att huvudm\u00e5len \u00e4r mer specifika, visar onekligen att svenska f\u00f6retag ocks\u00e5 \u00e4r n\u00f6jda med resultaten. Ett liknande fenomen kan ocks\u00e5 ses i det Facebook-\u00e4gda dotterbolaget, Instagram, vars annons\u00f6rer \u00f6kar i antal och vars nu annonspriser h\u00f6js.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e4ckvidd och f\u00f6rs\u00e4ljning \u00e4r de viktigaste m\u00e5len i v\u00e5r marknadsf\u00f6ring p\u00e5 Facebook Vill du ha fler \u201dlikes\u201d? Att f\u00e5 en tumme upp (eller andra reaktioner)&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,30],"tags":[],"class_list":{"0":"post-6931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-konvertering","9":"category-socialt-medier"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6931"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}