{"id":6928,"date":"2016-02-01T14:45:04","date_gmt":"2016-02-01T13:45:04","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6279"},"modified":"2016-02-01T14:45:04","modified_gmt":"2016-02-01T13:45:04","slug":"spotify-satsar-pa-video-men-annonsorerna-uteblir","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/spotify-satsar-pa-video-men-annonsorerna-uteblir\/","title":{"rendered":"Nu lanserar Spotify sin nya videotj\u00e4nst"},"content":{"rendered":"<h4>Spotify storsatsar p\u00e5 videoinneh\u00e5ll helt utan reklam. Svenska United Screens blir en av leverant\u00f6rerna till den nya plattformen.<\/h4>\n<p class=\"p1\">Som v\u00e4ntat lanserar nu\u00a0Spotify videoinneh\u00e5ll i sin app, n\u00e5got som f\u00f6retaget <a href=\"https:\/\/press.spotify.com\/us\/2015\/05\/20\/say-hello-to-the-most-entertaining-spotify-ever\/\">n\u00e4mnde <\/a>redan i maj f\u00f6rra \u00e5ret.\u00a0Androidanv\u00e4ndere i USA, Storbrittanien och Sverige var f\u00f6rst ut att kunna\u00a0se r\u00f6rligt inneh\u00e5ll i str\u00f6mningstj\u00e4nsten. Veckan efter premi\u00e4ren uppdaterades ocks\u00e5 appen f\u00f6r iOS med samma funktion.<\/p>\n<p class=\"p1\">I dagsl\u00e4get har Spotify 75 miljoner anv\u00e4ndare och 20 miljoner prenumeranter. <a href=\"http:\/\/www.dn.se\/kultur-noje\/musik\/spotify-storsta-stromningstjansten\/\">V\u00e4rldens st\u00f6rsta<\/a> str\u00f6mningstj\u00e4nst f\u00f6r musik blir d\u00e4rmed en stark konkurrent till video-j\u00e4ttar som YouTube, Facebook och Snapchat.<\/p>\n<p class=\"p1\"><span class=\"s1\">Det \u00e4r ESPN, Comedy Central, BBC och Vice Media som kommer att leverera videoinneh\u00e5llet \u00e5t Spotify. Nu st\u00e5r det ocks\u00e5 klart att svenska YouTube-n\u00e4tverket United Screens, i samarbete med Maker, \u00e4ven blir en en av Spotifys <\/span><span class=\"s1\">videoleverant\u00f6rer. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">&#8211; \u00a0<em>&#8221;Det \u00e4r en j\u00e4tterolig m\u00f6jlighet f\u00f6r v\u00e5ra kreat\u00f6rer att n\u00e5 ut med sitt videoinnh\u00e5ll nu \u00e4ven via Spotify. Vi \u00e4r glada att ha kunna hj\u00e4lpa v\u00e5ra kreat\u00f6rer med detta och samtidigt glada \u00f6ver att kunna bist\u00e5 Spotify med bra nordiskt videoinneh\u00e5ll genom v\u00e5rt samarbete med Maker&#8221;<\/em>, s\u00e4ger Ludvig Wallrup, jurist, partner manager och ansvarig f\u00f6r syndikeringssamarbeten p\u00e5 United Screens.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Detta \u201dnordiska paket\u201d best\u00e5r till att b\u00f6rja med av 200 skr\u00e4ddarsydda videos med varierat inneh\u00e5ll till Spotifys videoplattform.\u00a0<\/span><\/p>\n<p class=\"p1\">Till skillnad fr\u00e5n YouTube uteblir annonserna i Spotifys videoplattform, till att b\u00f6rja med i alla fall. <a href=\"http:\/\/www.wsj.com\/articles\/spotify-ready-to-introduce-video-product-1453719601\">The Wallstreet Journal<\/a> f\u00f6rklarar att det prim\u00e4ra syftet med tj\u00e4nsten \u00e4r att locka nya anv\u00e4ndare och att f\u00e5 nuvarande kunder att spendera mer tid i appen. Enligt samma k\u00e4lla ska Daniel Ek dock ha sagt att videoannonser i framtiden kommer att bli en <em>&#8221;viktig inkomstk\u00e4lla<\/em>&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify storsatsar p\u00e5 videoinneh\u00e5ll helt utan reklam. Svenska United Screens blir en av leverant\u00f6rerna till den nya plattformen. Som v\u00e4ntat lanserar nu\u00a0Spotify videoinneh\u00e5ll i sin&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,3,39],"tags":[],"class_list":["post-6928","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobilt","category-resor","category-video"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6928"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6928\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}