{"id":6923,"date":"2015-12-08T08:30:09","date_gmt":"2015-12-08T07:30:09","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6191"},"modified":"2015-12-08T08:30:09","modified_gmt":"2015-12-08T07:30:09","slug":"nu-utvecklar-yahoo-gigantiska-videoannonser-for-sin-sokmotor","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/nu-utvecklar-yahoo-gigantiska-videoannonser-for-sin-sokmotor\/","title":{"rendered":"Nu utvecklar Yahoo gigantiska videoannonser f\u00f6r sin s\u00f6kmotor"},"content":{"rendered":"<p><strong>Yahoo testar videoannonser som spelas upp automatiskt och t\u00e4cker hela sk\u00e4rmen.<\/strong><\/p>\n<p>Senaste \u00e5ren har inte varit l\u00e4tta f\u00f6r Yahoo. Nu g\u00f6rs uppenbara f\u00f6rs\u00f6k att f\u00e5 f\u00f6retag att investera i s\u00f6k- och videoannonser p\u00e5 deras s\u00f6kmotor. Det h\u00e4r g\u00f6r man genom att testa enorma videoannonser som spelas upp automatiskt i s\u00f6kresultaten.<\/p>\n<p>Annonserna f\u00e5r h\u00f6gsta prioritet i Yahoos s\u00f6kmotor d\u00e5 de spelas upp ovanf\u00f6r s\u00f6kresultaten och dessutom t\u00e4cker de hela datorsk\u00e4rmen. I dagsl\u00e4get vet vi inte\u00a0exakt hur annonserna kommer att se ut och Yahoo har &#8221;inget mer att meddela vid det h\u00e4r tillf\u00e4llet&#8221;.<\/p>\n<p>Utvecklingen f\u00f6ljer en stark trend som vi kan se inom videoannonsering, n\u00e5got som m\u00e5nga sajter redan har anammat. Men formatet \u00e4r allt annat \u00e4n blygsamt och \u00e4r ett v\u00e5gat steg d\u00e5 risken finns att avskr\u00e4cka anv\u00e4ndare genom &#8221;f\u00f6rs\u00e4mrad anv\u00e4ndarupplevelse&#8221;.<\/p>\n<p>Yahoo \u00e4r dock inte den enda s\u00f6kmotorn som planerar att inkludera videoannonser i sina s\u00f6kresultat. Google, som \u00e4r den st\u00f6rsta akt\u00f6ren, <a href=\"http:\/\/digiday.com\/platforms\/gusher-money-google-testing-promoted-video-ads-search-results\/\">s\u00e4gs ocks\u00e5<\/a> vara i startgroparna.\u00a0Microsofts Bing erbjuder redan idag sina annons\u00f6rer videoannonsering genom &#8221;Rich Ads&#8221;.<\/p>\n<p>Yahoos nya videoannosformat skulle kunna hj\u00e4lpa f\u00f6retagets int\u00e4kter. Det \u00e4r dock osannolikt att det skulle vara allt som kr\u00e4vdes f\u00f6r att f\u00e5 f\u00f6retaget p\u00e5 r\u00e4tt sp\u00e5r igen. Snarare \u00e4r nog ryktena kring ett\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/12\/05\/why-yahoo-board-might-plan-to-sell-its-internet-business\/\">potentiellt k\u00f6p<\/a> av Yahoo mer troligt.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo testar videoannonser som spelas upp automatiskt och t\u00e4cker hela sk\u00e4rmen. Senaste \u00e5ren har inte varit l\u00e4tta f\u00f6r Yahoo. Nu g\u00f6rs uppenbara f\u00f6rs\u00f6k att f\u00e5&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,39],"tags":[],"class_list":{"0":"post-6923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sokmarknadsforing","8":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6923"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}