{"id":6921,"date":"2015-11-17T09:06:35","date_gmt":"2015-11-17T08:06:35","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6183"},"modified":"2015-11-17T09:06:35","modified_gmt":"2015-11-17T08:06:35","slug":"aftonbladet-och-expressen-ansluter-sig-till-facebooks-nyhetsformat","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/aftonbladet-och-expressen-ansluter-sig-till-facebooks-nyhetsformat\/","title":{"rendered":"Aftonbladet och Expressen ansluter sig till Facebooks nyhetsformat"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Facebooks Instant Articles lanserades i Maj. Nu f\u00f6rv\u00e4ntas Expressen och Aftonbladet vara med fr\u00e5n start vid svenska lanseringen.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Den 13 November framkom det i P-1 programmet <a href=\"http:\/\/sverigesradio.se\/sida\/artikel.aspx?programid=2795&amp;artikel=6302092\">\u201dMedierna\u201d<\/a> att Aftonbladet och Expressen kommer att hoppa p\u00e5 t\u00e5get i Facebooks nyhetsformat Instant Articles. Det h\u00e4r bekr\u00e4ftar tidigare rykten som har florerat i olika medier. D\u00e4rmed ansluter sig \u00e4ven de svenska mediahusen till internationella kolleger i branschen som, till exempel: Washington Post, National Geographic, The New York Time, Daily Mail och MTV. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Aftonbladets Jan Helin bekr\u00e4ftar ryktena om Instant Articles<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Aftonbladets VD Jan Helin s\u00e4ger till Medierna att de <i>\u201d\u00f6verv\u00e4ger fr\u00e5gan skarpt just nu\u201d . <\/i>N\u00e5gra m\u00e5nader innan hade han liknat Facebook vid en stor hund som kommer rusandes mot honom. Dilemmat var d\u00e5: Att bli slickad i ansiktet eller upp\u00e4ten?<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">\u2013 \u201dI en s\u00e5n kraftfull produktutveckling som Facebook presenterar med instant articles, och d\u00e4r snart sagt bokstavligen alla v\u00e4rldens stora publicister g\u00e5r ombord och testar, s\u00e5 vore det f\u00f6rm\u00e4tet att fr\u00e5n Aftonbladets sida s\u00e4ga \u201dN\u00e4h, det d\u00e4r ska vi inte ha\u201d\u201d, forts\u00e4tter han i en kommentar. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Varf\u00f6r denna \u201dmigration\u201d till Facebooks nyhetsformat? Paradoxalt nog har Facebook aldrig skapat eget inneh\u00e5ll, men \u00e4nd\u00e5 har 1,5 miljarder anv\u00e4ndare. P\u00e5 samma g\u00e5ng k\u00e4mpar medierna, ocks\u00e5 de svenska mediahusen, att h\u00e5lla kvar l\u00e4sarna. Instant Articles tycks d\u00e4rf\u00f6r vara den perfekta matchen: H\u00e4r kan hela mediehusens artiklar publiceras direkt framf\u00f6r l\u00e4sarna p\u00e5 Facebook, som kan l\u00e4sa nyheterna med n\u00e4stintill obefintlig laddningstid i ett innovativt format. En win, win eller?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En av de viktigaste mor\u00f6tterna med Instant Articles \u00e4r m\u00f6jligheten att f\u00e5 en del av \u201dannonskakan\u201d. Huruvida Facebook delar den \u00e4r \u00e5 andra sidan \u00e4r en annan fr\u00e5ga. Jan Hedins \u00e4r d\u00e4rf\u00f6r passande &#8211; hur mycket kommer hunden att sluka?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebooks Instant Articles lanserades i Maj. Nu f\u00f6rv\u00e4ntas Expressen och Aftonbladet vara med fr\u00e5n start vid svenska lanseringen. Den 13 November framkom det i P-1&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,30],"tags":[],"class_list":["post-6921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-media","category-socialt-medier"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6921"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6921\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}