{"id":6918,"date":"2015-09-07T15:48:29","date_gmt":"2015-09-07T14:48:29","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5911"},"modified":"2015-09-07T15:48:29","modified_gmt":"2015-09-07T14:48:29","slug":"apples-adblockers-borjan-pa-slutet-for-mobilannonser","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/apples-adblockers-borjan-pa-slutet-for-mobilannonser\/","title":{"rendered":"Apples adblockers &#8211; b\u00f6rjan p\u00e5 slutet f\u00f6r mobilannonser?"},"content":{"rendered":"<p><strong>Apples nya operativsystem, iOS 9, g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att<\/strong><strong>\u00a0blocka annonser via sin smartphone. D\u00e4rmed h\u00e4nger man p\u00e5 en\u00a0konsumenttrend som v\u00e4xt rej\u00e4lt\u00a0under det senaste \u00e5ret. Hur kommer det h\u00e4r p\u00e5verka annonsint\u00e4kterna i miljardbelopp\u00a0v\u00e4rlden \u00f6ver? Vem tar upp kampen mot adblockers?\u00a0<\/strong><\/p>\n<p>9 september. Datumet florerar \u00f6verallt p\u00e5 n\u00e4tet och f\u00f6rv\u00e4ntningarna \u00e4r skyh\u00f6ga p\u00e5 Apples nya releaser, bland annat iPhone 6s. Men l\u00e5ngt ifr\u00e5n alla \u00e4r f\u00f6rv\u00e4ntansfulla, utan snarare skr\u00e4ckslagna. Hit h\u00f6r alla mobilannons\u00f6rer. Apples senaste operativsystem, iOS9, kommer att g\u00f6ra det m\u00f6jligt f\u00f6r anv\u00e4ndare att blockera annonser p\u00e5 olika hemsidor i Safari.<\/p>\n<p>Vad \u00e4r d\u00e5 Apples m\u00e5l med adblockers? Anv\u00e4ndarens upplevelse. Utan annonser i mobilen kommer sidor laddas snabbare och dessutom bli mer estetiskt tilltalande. Olikt Google, vars int\u00e4kter n\u00e4stan uteslutande kommer fr\u00e5n annonsering,\u00a0\u00e4r annonsint\u00e4kterna bara en droppe i havet f\u00f6r Apple. Adblockers <a href=\"http:\/\/www.thestreet.com\/story\/13271302\/1\/apple-s-ad-blocking-isn-t-just-a-danger-to-google.html\">f\u00f6rv\u00e4ntas <\/a>d\u00e4rf\u00f6r k\u00e4nnas som ett njurslag\u00a0f\u00f6r Google. Och\u00a0hur kommer detta att p\u00e5verka alla som anv\u00e4nder Android? Kommer de att snegla p\u00e5 ett annonsfritt iOS?<\/p>\n<p>Apples blockerande av annonser kan ocks\u00e5 leda till en \u00f6kad medvetenhet hos konsumenterna att skydda sin integritet online och g\u00f6r det d\u00e4rmed sv\u00e5rare f\u00f6r f\u00f6retag att samla in personlig information.<\/p>\n<p><strong>Kampen mot Adblockers<\/strong><\/p>\n<p>Situationen har blivit s\u00e5 allvarlig att IAB valde att ha tv\u00e5 toppm\u00f6ten d\u00e4r man diskuterade hur man skulle bek\u00e4mpa adblockers. David Moore, ordf\u00f6rande i IAB Techs och WPP Digitals VD, kommenterar problemet p\u00e5 <a href=\"http:\/\/adage.com\/article\/digital\/iab-surveys-options-fight-ad-blockers-including-lawsuits\/300228\/\">Adage.com<\/a>:<\/p>\n<p><em>&#8221;Det har blivit en mycket viktig fr\u00e5ga, och jag tror att IAB g\u00f6r ett bra jobb f\u00f6r att f\u00f6rs\u00f6ka f\u00e5 kl\u00e4m p\u00e5 problemet, \u00e4ven om jag inte vet n\u00e5gon som har l\u00f6sningen. Problemet var tvunget att bli stort nog f\u00f6r att bli en viktig fr\u00e5ga, och jag tror att vi har n\u00e5tt den brytpunkten&#8221;.<\/em><\/p>\n<p>David Moore forts\u00e4tter ur en mer juridisk\u00a0synvinkel<\/p>\n<p><em>&#8221;Jag kan inte s\u00e4ga att IAB kommer att genomf\u00f6ra en r\u00e4ttslig pr\u00f6vning vid denna tidpunkt d\u00e5 det inte har gjorts tillr\u00e4ckligt med arbete f\u00f6r att bed\u00f6ma huruvida det \u00e4r ett h\u00e5llbart alternativ&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u00c4r blockerandet av annonser bara en realitet som hunnit ikapp och som nu g\u00f6rs mer p\u00e5taglig den 9:e september? Kan f\u00f6r\u00e4ndringarna leda till n\u00e5got positivt f\u00f6r alla parter, d\u00e4r publicister tvingas skapa b\u00e4ttre och mer \u00f6vertygande inneh\u00e5ll?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apples nya operativsystem, iOS 9, g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att\u00a0blocka annonser via sin smartphone. D\u00e4rmed h\u00e4nger man p\u00e5 en\u00a0konsumenttrend som v\u00e4xt rej\u00e4lt\u00a0under det senaste&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-6918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobilt"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6918"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}