{"id":668,"date":"2013-02-05T15:35:09","date_gmt":"2013-02-05T15:35:09","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=668"},"modified":"2013-02-05T15:35:09","modified_gmt":"2013-02-05T15:35:09","slug":"super-bowl-buzzen-analyserad","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/super-bowl-buzzen-analyserad\/","title":{"rendered":"Super Bowl-buzzen analyserad"},"content":{"rendered":"<p><strong>Den amerikanska reklamv\u00e4rldens heligaste h\u00f6gtid, Super Bowl, \u00e4r \u00f6ver f\u00f6r den h\u00e4r g\u00e5ngen. F\u00f6retagen betalar i genomsnitt 3.8 miljoner dollar f\u00f6r en 30-sekunders reklamspot i samband med matchen. Svenska social media-byr\u00e5n Whispr Group har gjort en sammanst\u00e4llning \u00f6ver alla tweets under matchen. Och hela 22% handlade faktiskt om reklamen.<\/strong><\/p>\n<p><a href=\"https:\/\/bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/16284643_m.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-669\" title=\"SuperBowl\" src=\"https:\/\/www.bigcitymonkey.comhttps:\/\/bigcitymonkey.com\/wp-content\/uploads\/2013\/02\/16284643_m.jpg\" alt=\"\" width=\"642\" height=\"427\" \/><\/a><\/p>\n<p>F\u00f6r alla som jobbar med marknadsf\u00f6ring \u00e4r det reklamen och inte fotbollen som st\u00e5r i centrum under Super Bowl. Reklamfenomenet och hypen kring vilka nya reklamfilmer som ska komma och vilka f\u00f6retag som tar mest plats \u00e4r snart lika viktigt som sj\u00e4lva matchen. I \u00e5r visar en unders\u00f6kning allts\u00e5 att 22% av alla tweets om Super Bowl handlar om reklamfilmerna. Online-tidningen Ajour skriver idag att inget arrangemang i v\u00e4rlden\u00a0ens kommer i n\u00e4rheten av den spridningen och den uppm\u00e4rksamheten. Och f\u00f6r annons\u00f6rerna \u00e4r det s\u00e5 klart underbara siffror.<\/p>\n<p><a href=\"http:\/\/adland.tv\/superbowlads\/2013-super-bowl-xlvii-commercials\" target=\"_blank\" rel=\"noopener noreferrer\">Se \u00e5rets alla reklamfilmer fr\u00e5n SuperBowl h\u00e4r.<\/a><\/p>\n<p><strong>K\u00e4lla: <a href=\"http:\/\/www.ajour.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ajour<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den amerikanska reklamv\u00e4rldens heligaste h\u00f6gtid, Super Bowl, \u00e4r \u00f6ver f\u00f6r den h\u00e4r g\u00e5ngen. En sammanst\u00e4llning \u00f6ver alla tweets under matchen visar att hela 22% faktiskt handlade om reklamen.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[189,167,190,191],"class_list":{"0":"post-668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-socialt-medier","7":"tag-ajour","8":"tag-reklam","9":"tag-super-bowl","10":"tag-whispr"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/668\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}