{"id":6508,"date":"2016-05-06T10:00:10","date_gmt":"2016-05-06T09:00:10","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6508"},"modified":"2016-05-06T10:00:10","modified_gmt":"2016-05-06T09:00:10","slug":"vill-du-ha-hogre-roi-det-far-du-via-youtube-enligt-ny-meta-analys","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/vill-du-ha-hogre-roi-det-far-du-via-youtube-enligt-ny-meta-analys\/","title":{"rendered":"Vill du ha h\u00f6gre ROI? Det f\u00e5r du med Youtube enligt ny \u201dmeta-analys\u201d"},"content":{"rendered":"<h4 class=\"p1\"><span class=\"s1\">Ny studie fr\u00e5n Google ger svart p\u00e5 vitt: Youtube ger h\u00f6gre avkastning \u00e4n Tv-reklam i n\u00e4stan 80 % av fallen. Annons\u00f6rer kan tj\u00e4na mer p\u00e5 en optimerad mediemix.<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Rummet f\u00f6r f\u00f6rb\u00e4ttring \u00e4r st\u00f6rre \u00e4n vad vi tror. Detta menar Google i sin f\u00f6rsta <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-dk\/research-study\/youtube-challenges-tv-on-advertising-roi\/\">regionala \u201dmeta-analys\u201d<\/a> som gjordes i 8 l\u00e4nder, inklusive Sverige, och vilken innefattar 56 studier med flertalet f\u00f6retag som tredjeparter.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Googles studie visar att marknadsf\u00f6ring i Youtube ger h\u00f6gre ROI\u00a0i 77 % av fallen \u00e4n TV n\u00e4r man spenderade samma budget. Analysen fokuserar p\u00e5 sambandet mellan marknadsf\u00f6ring via digital video och offline f\u00f6rs\u00e4ljning. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I ett pressmeddelande f\u00f6rklarar Lucien van der Hoeven fr\u00e5n MarketShare, en tredjepart i studien, deras syn p\u00e5 TV j\u00e4mf\u00f6rt med digital video:<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>\u201dVi ins\u00e5g i v\u00e5ra projekt att, \u00e4ven om TV forts\u00e4tter att vara ett kraftfullt verktyg i den digitala tids\u00e5ldern, s\u00e5 investeras det f\u00f6r lite i digital video i flera omr\u00e5den d\u00e4r vi gjorde v\u00e5ra m\u00e4tningar i Storbritannien, Frankrike och Tyskland\u201d<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">S\u00e5 vad blev resultatet f\u00f6r f\u00f6retagen som deltog i studien?<\/span><\/p>\n<h4 class=\"p1\">Dubbelt upp f\u00f6r Snickers<\/h4>\n<p class=\"p1\"><span class=\"s1\">F\u00f6rra sommaren valde Snickers i Storbritannien att testa en reklamkampanj som blandade b\u00e5de TV och digital video (Youtube). Avsikten med kampanjen var att kunna urskilja vilket av medierna som faktiskt genererade mest f\u00f6rs\u00e4ljning i butikerna. Resultatet visar att Youtube levererade mer \u00e4n dubbelt s\u00e5 h\u00f6g ROI \u00e4n linj\u00e4r TV.<\/span><\/p>\n<p><a href=\"http:\/\/caskalas.wpengine.com\/wp-content\/uploads\/2016\/05\/Snickers-och-youtube-2.jpg\" rel=\"attachment wp-att-6509\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6509 \" src=\"https:\/\/www.bigcitymonkey.com\/wp-content\/uploads\/2016\/05\/Snickers-och-youtube.jpg\" alt=\"Snickers och youtube\" width=\"448\" height=\"280\" \/><\/a><\/p>\n<h4 class=\"p1\">Optimerad mediemix<\/h4>\n<p class=\"p1\"><span class=\"s1\"><span class=\"Apple-converted-space\">Det finns en r\u00f6d tr\u00e5d genom hela studien: Annons\u00f6rer underskattar\u00a0m\u00e5nga g\u00e5nger effekterna av digital video och dess roll i en optimerad mediemix<\/span>. Detta underst\u00f6ds av 17 fall d\u00e4r man studerade optimerade mediemixar, varav 80 % borde ha spenderat dubbelt s\u00e5 mycket som de g\u00f6r i dagsl\u00e4get p\u00e5 Youtube.<\/span><\/p>\n<p>Googles meta-analys ger annons\u00f6rer mer k\u00f6tt p\u00e5 benen i hur de ska spendera sin marknadsf\u00f6ringsbudget i v\u00e4rld som blir allt mer digital. Och ist\u00e4llet f\u00f6r att tillf\u00f6ra mer kapital i nuvarande budget, ges ist\u00e4llet r\u00e5det att f\u00f6rflytta resurserna mer f\u00f6rnuftigt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ny studie fr\u00e5n Google ger svart p\u00e5 vitt: Youtube ger h\u00f6gre avkastning \u00e4n Tv-reklam i n\u00e4stan 80 % av fallen. Annons\u00f6rer kan tj\u00e4na mer p\u00e5&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,39],"tags":[],"class_list":{"0":"post-6508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-konvertering","9":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6508"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}