{"id":6393,"date":"2016-03-01T11:50:09","date_gmt":"2016-03-01T10:50:09","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6393"},"modified":"2016-03-01T11:50:09","modified_gmt":"2016-03-01T10:50:09","slug":"google-slutar-att-visa-annonser-pa-hoger-sida-i-sokmotorn","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/google-slutar-att-visa-annonser-pa-hoger-sida-i-sokmotorn\/","title":{"rendered":"Ad Words-fritt och vitt – s\u00e5 ser nya h\u00f6gerf\u00e4ltet ut p\u00e5 Google"},"content":{"rendered":"

Efter m\u00e5nga \u00e5r av tester rullas en ny version av Google ut f\u00f6r desktop-anv\u00e4ndare. Annonserna p\u00e5 h\u00f6ger sida f\u00f6rsvinner med tv\u00e5 undantag.<\/h4>\n

Vitt, vitt, vitt. Har du ocks\u00e5 m\u00e4rkt hur tomt det \u00e4r i h\u00f6gerf\u00e4ltet\u00a0n\u00e4r du s\u00f6ker p\u00e5 Google? H\u00e4r fanns tidigare flera annonser, s\u00e5 kallade Ad Words-annonser, men idag lyser den vita f\u00e4rgen allts\u00e5 med dess fr\u00e5nvaro. Google g\u00f6r en dramatisk f\u00f6r\u00e4ndring i sin Ad Words-annonsering\u00a0som inneb\u00e4r att annonserna p\u00e5\u00a0h\u00f6ger sida i s\u00f6kresultaten flyttas till\u00a0den organiska (l\u00e4s vanliga) s\u00f6klistan – Fyra h\u00f6gst uppe och tre l\u00e4ngst ner.<\/p>\n

Innan den h\u00e4r f\u00f6r\u00e4ndringen tr\u00e4dde i kraft syntes tre annonser h\u00f6gst upp bland de vanliga s\u00f6kresultaten. Den fj\u00e4rde ”nya annonsen” kommer att synas \u00f6verst i dessa s\u00f6kresultat, men endast vid ”h\u00f6gt kommersiella s\u00f6kfr\u00e5gor”<\/em>, enligt Googles kommentar p\u00e5 f\u00f6r\u00e4ndringarna. Med andra ord handlar det h\u00e4r om ”superfrekventa” s\u00f6kningar som till exemepel: ”Hotell i Stockholm” eller liknande.<\/p>\n

Men helt tomt kommer det inte att bli p\u00e5 h\u00f6ger sida i s\u00f6kresultaten. Nej, tv\u00e5 undantag finns det:<\/p>\n

    \n
  1. PLA-boxar, \u00e4ven kallad Google Shopping-annonser, d\u00e4r anv\u00e4ndare kan k\u00f6pa direkt efter en s\u00f6kning gjorts<\/span>\u00a0<\/span><\/li>\n
  2. Annonser i Knowledge Panel, en informationsruta som p\u00e5minner om en mini-wikipedia<\/span><\/li>\n<\/ol>\n

    F\u00f6r\u00e4ndringen som nu g\u00e5r ut till alla spr\u00e5k v\u00e4rlden \u00f6ver, \u00e4r ett resultat av tester som Google b\u00f6rjat med redan 2010.\u00a0I USA har man under de senaste \u00e5ren kunnat skymta dessa f\u00f6r\u00e4ndringar i s\u00f6kresultaten.<\/p>\n

    Googles f\u00f6r\u00e4ndringar g\u00f6r den\u00a0mobila anv\u00e4ndarupplevelsen och den p\u00e5 desktop mer unison. Google Shopping kommer sannolikt att f\u00e5 en skjuts, d\u00e5 konkurrensen p\u00e5 h\u00f6gersidan minskar. Ett mindre antal Ad Words-annonser kan dock resultera i ett bud-krig, inte minst f\u00f6r den mest attraktiva topp-annonsen med de mesta frekventa s\u00f6kningarna.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Efter m\u00e5nga \u00e5r av tester rullas en ny version av Google ut f\u00f6r desktop-anv\u00e4ndare. Annonserna p\u00e5 h\u00f6ger sida f\u00f6rsvinner med tv\u00e5 undantag. Vitt, vitt, vitt….<\/p>\n","protected":false},"author":2,"featured_media":6424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,34,33],"tags":[],"class_list":{"0":"post-6393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-konvertering","9":"category-mobilt","10":"category-sokmarknadsforing"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6393"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}