{"id":6347,"date":"2016-02-17T11:54:03","date_gmt":"2016-02-17T10:54:03","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6347"},"modified":"2016-02-17T11:54:03","modified_gmt":"2016-02-17T10:54:03","slug":"expressen","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/expressen\/","title":{"rendered":"Expressen forts\u00e4tter att \u00f6ka digitalt – g\u00f6r vinst p\u00e5 88 miljoner"},"content":{"rendered":"

Nu \u00e4r 56 procent av Expressens annonsf\u00f6rs\u00e4ljning digital. Snabb\u00a0reklamtillv\u00e4xt\u00a0f\u00f6rv\u00e4ntas forts\u00e4tta<\/span><\/h4>\n

Expressens digitala annonsint\u00e4kter har \u00f6kat med 31 procent f\u00f6r 2015. Annonsint\u00e4kterna resulterade i en treprocentigt \u00f6kning av tidningens totala reklamf\u00f6rs\u00e4ljning, detta trots tunga\u00a0investeringar under f\u00f6reg\u00e5ende \u00e5r.
\n<\/span>
\n<\/span>\u2013 Vi \u00f6kar vinsten trots att Expressen har investerat kraftigt i flera framtidssatsningar, <\/em>s\u00e4ger vd Gunilla Herlitz i ett pressmeddelande.<\/span><\/p>\n

Det totala r\u00f6relsereulstatet \u00f6kade med 11 Procent till hela 95 miljoner kronor. Den totala vinsten slutade p\u00e5\u00a088 miljoner kronor, efter strukturomkostnader p\u00e5 7 miljoner kronor.<\/span><\/p>\n

Expressens VD, Gunilla Herlitz, forts\u00e4tter kommentera utveckligen:<\/span><\/p>\n

\u2013 Det h\u00e4r \u00e4r ett starkt resultat mitt i den stora omst\u00e4llningen p\u00e5 mediemarknaden, d\u00e4r Expressen forts\u00e4tter att ha en stabil l\u00f6nsamhet trots att vi under fjol\u00e5ret lanserade ett flertal nya produkter, <\/i>s\u00e4ger vd Gunilla Herlitz.<\/span><\/p>\n

Den digitala reklamen \u00e4r en viktig katalysator som har varit betydande f\u00f6r vinstsiffrorna, och gjorde det m\u00f6jligt f\u00f6r\u00a0Expressen att kunna \u00f6ka sin totala reklamf\u00f6rs\u00e4ljning med tre procent. Expressen med sina ca 2,4 miljoner dagliga l\u00e4sare forts\u00e4tter d\u00e4rmed att vara ett attraktivt alternativ f\u00f6r reklamk\u00f6parna.<\/span><\/p>\n

\u2013 Det \u00e4r stor efterfr\u00e5gan p\u00e5 v\u00e5r digitala f\u00f6rs\u00e4ljning, som nu utg\u00f6r 56 procent av den totala annonsint\u00e4kten, <\/i>s\u00e4ger Expressens annonsdirekt\u00f6r Alexander Lydecker. <\/span><\/p>\n

Under 2015 gjordes det stora anstr\u00e4ngningar f\u00f6r att m\u00f6ta l\u00e4sarna d\u00e4r de var – p\u00e5 de digitala plattformarna. Inom video gick man ”all in” f\u00f6r att ge Expressen TV \u201dprime-k\u00e4nsla\u201d med tv\u00e5 nya studior och ny teknik fr\u00e5n Vizrt. F\u00f6r l\u00e4sarna presenterades den nya utrikessajten Geo, som ocks\u00e5 finns tillg\u00e4nglig i Face Books nyhetsformat, Instant Articles.<\/span><\/p>\n

I ett pressmeddelande framkommer det ocks\u00e5 att Expressen N\u00f6je nu har g\u00e5tt om Aftonbladets N\u00f6jesblad i antalet unika bes\u00f6kare.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nu \u00e4r 56 procent av Expressens annonsf\u00f6rs\u00e4ljning digital. Snabb\u00a0reklamtillv\u00e4xt\u00a0f\u00f6rv\u00e4ntas forts\u00e4tta Expressens digitala annonsint\u00e4kter har \u00f6kat med 31 procent f\u00f6r 2015. Annonsint\u00e4kterna resulterade i en treprocentigt…<\/p>\n","protected":false},"author":2,"featured_media":6362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,27,37,38],"tags":[],"class_list":{"0":"post-6347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-display","8":"category-internetmarknadsforing","9":"category-media","10":"category-reklam"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6347"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}