{"id":6185,"date":"2015-11-17T08:13:47","date_gmt":"2015-11-17T07:13:47","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6185"},"modified":"2015-11-17T08:13:47","modified_gmt":"2015-11-17T07:13:47","slug":"quantum-receptivity-forutser-basta-tidpunkten-att-visa-en-annons","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/quantum-receptivity-forutser-basta-tidpunkten-att-visa-en-annons\/","title":{"rendered":"Quantum Receptivity f\u00f6rutser b\u00e4sta tidpunkten att visa en annons"},"content":{"rendered":"<p><strong>inMarket tar marknadsf\u00f6ringen med beacons ett steg l\u00e4ngre. Lanseringen av nya Quantum Receptivity kan f\u00f6rutse b\u00e4sta tiden f\u00f6r att visa annonser, vilket bekr\u00e4ftas av lyckade beta-tester<\/strong>.<\/p>\n<p>N\u00e4r g\u00f6r du din veckohandling? Utan att ens st\u00e4lla fr\u00e5gan tar den nya teknologin &#8221;Quantum Receptivity&#8221; fr\u00e5n inMarket reda informationen genom beacons. Dessa sm\u00e5 sensorer, eller beacons, m\u00f6jligg\u00f6r noggrann positionering inomhus och fungerar exempelvis p\u00e5 mobila enheter. Enkelt utryckt g\u00f6r tekniken s\u00e5 att f\u00f6retag kan skicka ut annonser n\u00e4r kunder n\u00e4rmar sig specifika produkter. Men nu kan allts\u00e5 f\u00f6r\u00e4dlad teknik f\u00f6ruts\u00e4ga den b\u00e4sta tidpunkten f\u00f6r ett k\u00f6p och s\u00e5lla bort konsumenter som inte \u00e4r mottagliga f\u00f6r annonser.<\/p>\n<p>Quantum Receptivity m\u00e4ter shoppingm\u00f6nster fr\u00e5n tiotals miljoner konsumenter i m\u00e5nga olika kategorier, fr\u00e5n livsmedel till underh\u00e5llning. Den h\u00e4r datan inneh\u00e5ller information om n\u00e4r du g\u00e5r till butiken, hur ofta du g\u00f6r det och n\u00e4r det \u00e4r troligt att du g\u00f6r det igen. Syftet?<\/p>\n<p><em>&#8221;Vi vet att den b\u00e4sta tiden f\u00f6r att f\u00e5 ett erbjudande \u00e4r n\u00e4r du st\u00e5r i butiken och fattar beslut&#8221;<\/em>, s\u00e4ger VD Todd Dipaola f\u00f6r inMarket. <em>&#8221;Den n\u00e4st b\u00e4sta tidpunkten \u00e4r n\u00e4r du funderar p\u00e5 att g\u00e5 till butiken, och den s\u00e4msta \u00e4r n\u00e4r du har l\u00e4mnat aff\u00e4ren&#8221;<\/em>.<\/p>\n<p>Todd Dipaola forts\u00e4tter i en <a href=\"http:\/\/www.prnewswire.com\/news-releases\/inmarket-quantum-receptivity-hypertargets-shoppers-precisely-before-they-shop-skips-consumers-who-arent-interested-300175269.html\">kommentar<\/a>:<\/p>\n<p>&#8221;Conventional targeting is demographic rich, but completely blind as to whether the audience is in a receptive mindset. We&#8217;re enhancing mobile advertising by reaching people <i>when <\/i>brand messages matter &#8212; and pausing ads for folks who aren&#8217;t in a relevant mindset. This creates a better experience for consumers, and a more efficient spend for the advertiser. Quantum Receptivity adds the element of timing to the hypertargeting mix that can only be created from inMarket&#8217;s reach and the freshest, most accurate shopping location data in the world.&#8221;<\/p>\n<p><strong>Beta-tester som visar svart p\u00e5 vitt<\/strong><\/p>\n<p>Vad visar d\u00e5 resultaten? L\u00f6ftet att skapa en b\u00e4ttre konsumentupplevelse, och att ge marknadsf\u00f6rare mer v\u00e4rde f\u00f6r pengarna, \u00e4r synlig i inMarkets beta-tester f\u00f6r Quantum Receptivity. H\u00e4r visar f\u00f6retaget upp en 8 % \u00f6kning av kundbes\u00f6ken och 14 % i mer spenderade pengar. Summa summarum: Tekniken i Quantum Receptivity kan g\u00f6ra digital marknadsf\u00f6ring till vad det alltid ska vara &#8211; extremt relevant vid exakt r\u00e4tt tidpunkt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>inMarket tar marknadsf\u00f6ringen med beacons ett steg l\u00e4ngre. Lanseringen av nya Quantum Receptivity kan f\u00f6rutse b\u00e4sta tiden f\u00f6r att visa annonser, vilket bekr\u00e4ftas av lyckade&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,3],"tags":[],"class_list":["post-6185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-konvertering","category-resor"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6185"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6185\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}