{"id":6161,"date":"2015-11-10T15:22:51","date_gmt":"2015-11-10T14:22:51","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6161"},"modified":"2015-11-10T15:22:51","modified_gmt":"2015-11-10T14:22:51","slug":"snart-gar-snapchat-om-facebook-i-videovisningar","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/snart-gar-snapchat-om-facebook-i-videovisningar\/","title":{"rendered":"Snart g\u00e5r Snapchat om Facebook i videovisningar"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Video-appen Snapchat \u00e4r hack i h\u00e4l med Facebook. Nu sker en explosionsartad \u00f6kning med 6 miljarder visningar varje dag. <\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I dagsl\u00e4get har Facebook 8 miljarder dagliga videovisningar och Snapchat 6 miljarder. Medan Facebook har dubblat antalet visningar sedan april i \u00e5r, har Snapchat tripplat sina sedan <a href=\"http:\/\/www.bloomberg.com\/news\/features\/2015-05-26\/evan-spiegel-reveals-plan-to-turn-snapchat-into-a-real-business\">maj.<\/a> Enligt en rapport fr\u00e5n <a href=\"http:\/\/www.latimes.com\/business\/technology\/la-fi-tn-snapchat-video-views-20150903-story.html\">Los Angeles Times<\/a><span class=\"Apple-converted-space\">\u00a0 <\/span>har Snapchat sedan september i \u00e5r upplevt en \u00f6kning p\u00e5 tv\u00e5 miljarder visningar, vilket ocks\u00e5 \u00e4r anm\u00e4rkningsv\u00e4rt p\u00e5 s\u00e5 kort tid.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De nya siffrorna sticker med st\u00f6rsta sannolikhet i \u00f6gonen p\u00e5 j\u00e4tten Facebook av olika anledningar: 1) Facebook f\u00f6rs\u00f6kte k\u00f6pa Snapchat 2013, men som tackade nej till budet p\u00e5 3 miljarder dollar. 2) I j\u00e4mf\u00f6relse med Facebook \u00e4r Snapchat en ung akt\u00f6r som bara varit p\u00e5 spelplanen sedan 2012. 3) Till skillnad fr\u00e5n Facebook lyckas Snapchat att f\u00e5 unga anv\u00e4ndare att anv\u00e4nda sin plattform. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Snapchat \u00e4r helt mobilbaserat och g\u00e5r ut p\u00e5 att skicka korta video-klipp eller bilder. Dessa raderas sedan efter n\u00e5gra sekunder n\u00e4r mottagaren har sett dem. \u00c4r det d\u00e5 inte konstigt att dessa korta video-snuttar leder till fler visningar? Absolut. Men vi finner samma problematik hos Facebook, vars videoklipp spelas upp automatiskt. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Foto-appens snabba \u00f6kning imponerar ocks\u00e5 f\u00f6retag som ser \u00f6kade annonsm\u00f6jligheter. Det h\u00e4r \u00e4r n\u00e5got som v\u00e4lkomnas av Snapchat som i slutet av oktober lanserade sitt nya annonsformat &#8221;Sponsored Lens&#8221;. Vi kan v\u00e4nta oss en fortsatt \u00f6kning av videovisningar f\u00f6r Snapchat i framtiden. Och vem vet, kanske ser de Mark Zuckerbergs Facebook snart i backspegeln?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video-appen Snapchat \u00e4r hack i h\u00e4l med Facebook. Nu sker en explosionsartad \u00f6kning med 6 miljarder visningar varje dag. I dagsl\u00e4get har Facebook 8 miljarder&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,39],"tags":[],"class_list":["post-6161","post","type-post","status-publish","format-standard","has-post-thumbnail","category-socialt-medier","category-video"],"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6161"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6161\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}