{"id":6083,"date":"2015-10-22T11:56:26","date_gmt":"2015-10-22T10:56:26","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=6083"},"modified":"2015-10-22T11:56:26","modified_gmt":"2015-10-22T10:56:26","slug":"youtube-red-googles-nya-annonsfria-betaltjanst","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/youtube-red-googles-nya-annonsfria-betaltjanst\/","title":{"rendered":"YouTube Red &#8211; Googles nya annonsfria betaltj\u00e4nst"},"content":{"rendered":"<p><strong>Googles nya betaltj\u00e4nst YouTube Red lanseras den 28:e oktober. Hur ska internetj\u00e4tten lyckas med att f\u00f6rvandla gratistittare till betalande prenumeranter?<\/strong><\/p>\n<p>Den enskilt\u00a0st\u00f6rsta anledningen till att betala f\u00f6r YouTube Red \u00e4r att tj\u00e4nsten \u00e4r helt annonsfri. I en tid av hysteri kring ad blockers f\u00f6r mobila enheter \u00e4r m\u00e5nga konsumenter numera villiga att betala f\u00f6r att slippa reklamen. F\u00f6r en prislapp p\u00e5 ca 10 dollar i m\u00e5naden inkluderas ocks\u00e5:<\/p>\n<ul>\n<li>M\u00f6jlighet att se video\u00a0offline<\/li>\n<li>Tillg\u00e5ng till Google Musics sortiment<\/li>\n<li>Unika serier skapade av YouTube (Bland annat med PewDiePie)<\/li>\n<li>Inneh\u00e5ll fr\u00e5n n\u00e5gra av de st\u00f6rsta filmbolagen<\/li>\n<\/ul>\n<p><strong>Framtida hot mot Netflix och andra betaltj\u00e4nster?<\/strong><\/p>\n<p><em>&#8221;Our membership service is completely different from what Netflix is,&#8221;<\/em> s\u00e4ger Robert Kyncl, aff\u00e4rschef f\u00f6r YouTube. Och visst skiljer sig den nya\u00a0betaltj\u00e4nsten fr\u00e5n Google i m\u00e5nga avseenden fr\u00e5n Netflix, bland annat en oj\u00e4mf\u00f6rbar m\u00f6jlighet att l\u00e4gga upp eget inneh\u00e5ll som anv\u00e4ndare.<\/p>\n<p>Men p\u00e5 samma g\u00e5ng har YouTube Red n\u00e5gra av ingredienserna som skulle kunna konkurrera med Netflix i framtiden: Resurserna att betala produktionsbolag att skapa sina egna shower. YouTube Reds problematik ligger dock i att majoriteten av dess tittare utg\u00f6rs av ton\u00e5ringar, vilka inte \u00e4r lika ben\u00e4gna att betala f\u00f6r premium-tj\u00e4nster som \u00e4ldre m\u00e5lgrupper.<\/p>\n<p>Konkurrensutvecklingen kanske\u00a0beskrivs som allra b\u00e4st av Richard Rodden fr\u00e5n f\u00f6retaget Zefr:\u00a0<em>&#8221;It would be easier for YouTube to become Netflix than for Netflix to become YouTube.&#8221;<\/em><\/p>\n<p>Fr\u00e5n Googles sida \u00e4r lanseringen av YouTube Red en viktig del i f\u00f6retagets expansion och f\u00f6r framtida int\u00e4kter.\u00a0<em>\u201cYouTube is one of the three pillars of Alphabet, an additional revenue stream, rather than a surrogate revenue stream,\u201d<\/em> f\u00f6rklarar\u00a0Mr. Waral fr\u00e5n om satsningen kring YouTube Red.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Googles nya betaltj\u00e4nst YouTube Red lanseras den 28:e oktober. Hur ska internetj\u00e4tten lyckas med att f\u00f6rvandla gratistittare till betalande prenumeranter? Den enskilt\u00a0st\u00f6rsta anledningen till att&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,37,39],"tags":[],"class_list":{"0":"post-6083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-media","9":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=6083"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/6083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=6083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=6083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=6083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}