{"id":5988,"date":"2015-09-28T14:34:11","date_gmt":"2015-09-28T13:34:11","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5988"},"modified":"2015-09-28T14:34:11","modified_gmt":"2015-09-28T13:34:11","slug":"spoon-och-volvo-trucks-tar-forsta-pris-i-digital-communication-awards","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/spoon-och-volvo-trucks-tar-forsta-pris-i-digital-communication-awards\/","title":{"rendered":"Spoon och Volvo Trucks tar f\u00f6rsta pris i Digital Communication Awards"},"content":{"rendered":"<p><strong>Det blev svenskt p\u00e5 prispallen den 25:e September n\u00e4r den internationella t\u00e4vlingen\u00a0Digital Communication Awards\u00a0avgjordes i Berlin. F\u00f6rsta pris gick till Spoon tillsammans med Volvo Trucks f\u00f6r deras succ\u00e9kampanj &#8211; Volvo Trucks vs. Koenigsegg.\u00a0<\/strong><\/p>\n<p>Med en kombination av imponerande kreativitet, och en oerh\u00f6rt v\u00e4lplanerad kampanj, visar Spoon upp sig som marknadsf\u00f6rare i v\u00e4rldsklass.\u00a0Spoon och Volvo Trucks var nominerade i kategorin \u201dViral Video\u201d och trots h\u00e5rd konkurrens i finalen var juryns r\u00f6st tydlig.<\/p>\n<p><em>\u2013 Vi \u00e4r oerh\u00f6rt glada och stolta \u00f6ver den h\u00e4r utm\u00e4rkelsen. Konkurrensen i Digital Communication Awards \u00e4r stenh\u00e5rd och v\u00e5rt case t\u00e4vlade mot flera fantastiska kampanjer, bland annat fr\u00e5n Turkish Airlines, s\u00e4ger Eric Lundekrans, Account Director p\u00e5 Spoon i ett pressmeddelande.\u00a0<\/em><\/p>\n<p>Om du av n\u00e5gon anledning har missat <a href=\"https:\/\/www.youtube.com\/watch?v=PlFiKo64kQw\">filmen<\/a>, s\u00e5 handlar den om att en Volvo lastbil t\u00e4vlar mot supersportbilen Koenigsegg One:1. I f\u00f6rars\u00e4tet p\u00e5 Volvo FH hittar vi ingen annan \u00e4n\u00a0Tiff Needell, en k\u00e4nd racingf\u00f6rare. Syftet? Att bevisa att Volvos nya v\u00e4xell\u00e5da I-Shift Dual Clutch \u00e4r minst lika bra som den i en sportbil.<\/p>\n<p><strong>V\u00e4gen till framg\u00e5ng\u00a0<\/strong><\/p>\n<p><em>\u2013 Framg\u00e5ngen beror p\u00e5 flera faktorer. Dels en kreativ id\u00e9 som l\u00e5nat sitt uttryck fr\u00e5n traditionella tv-program som Top Gear och dels ett effektivt pr-arbete och en avancerad, minuti\u00f6st planerad, spridningskampanj i sociala medier, s\u00e4ger Eric Lundekrans.<\/em><\/p>\n<p>Denna &#8221;minuti\u00f6sa planering&#8221; i sociala medier resulterade ocks\u00e5 i att Spoon vann utm\u00e4rkelsen\u00a0\u201dbest use of social media\u201d vid\u00a0Content Marketing Awards i USA.<\/p>\n<p>Vad fick d\u00e5 reklamfilmen f\u00f6r resultat? I dagsl\u00e4get har filmen ca 2,5 miljoner visningar p\u00e5 YouTube och har n\u00e5tt till en v\u00e4rldsvid publik i alla stora lastbilsmedier med 412 artiklar i 35 l\u00e4nder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det blev svenskt p\u00e5 prispallen den 25:e September n\u00e4r den internationella t\u00e4vlingen\u00a0Digital Communication Awards\u00a0avgjordes i Berlin. F\u00f6rsta pris gick till Spoon tillsammans med Volvo Trucks&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,39],"tags":[],"class_list":{"0":"post-5988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"category-video"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5988"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}