{"id":5971,"date":"2015-09-22T14:07:32","date_gmt":"2015-09-22T13:07:32","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5971"},"modified":"2015-09-22T14:07:32","modified_gmt":"2015-09-22T13:07:32","slug":"har-ar-sveriges-storsta-adwordsannonsorer-just-nu","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/har-ar-sveriges-storsta-adwordsannonsorer-just-nu\/","title":{"rendered":"H\u00e4r \u00e4r Sveriges 15 st\u00f6rsta Adwordsannons\u00f6rer just nu"},"content":{"rendered":"

Booking.com \u00e4r den annons\u00f6r som l\u00e4gger mest pengar p\u00e5 Google Adwords i Sverige. Nu tr\u00e4der en ny svensk akt\u00f6r in p\u00e5 v\u00e4rldens st\u00f6rsta annonsplattform – Spotify.\u00a0<\/strong><\/p>\n

Google lever p\u00e5 sin annonsering. Stora delar av deras oms\u00e4ttning f\u00f6rra \u00e5ret p\u00e5 66 miljarder dollar kommer just fr\u00e5n den h\u00e4r mediekanalen. Med dessa enorma volymer i ber\u00e4kningar blir det s\u00e5 klart intressant att veta vad svenska f\u00f6retag l\u00e4gger p\u00e5 sin n\u00e4rvaro i Adwords.<\/p>\n

H\u00e4r kommer d\u00e4rf\u00f6r en topp-15-lista med data fr\u00e5n Semrush<\/a>\u00a0f\u00f6r Juni och Juli m\u00e5nad med f\u00e4rska resultat:<\/p>\n

1. Booking.com
2. Banknorwegian.se
3. Hotels.com
4. Momondo.se
5. Reseguiden.se
6. Trivago.se
7. Ellos.se
8. Icabanken.se
9. Telia.se
10. Lendo.se
11. Ticket.se
12. Spotify.com
13. Modernaforsakringar.se
14. Compricer.se
15. Flygresor.se<\/p>\n

J\u00e4mf\u00f6rt med f\u00f6rra\u00a0\u00e5ret har det skett ganska stora f\u00f6r\u00e4ndringar i topplistan. D\u00e5 var det ICA som tog guld med Unilever Sverige och\u00a0Kooperativa F\u00f6rbundet p\u00e5 platserna efter. Intressant nog \u00e4r\u00a0varken Unilever Sverige eller Kooperativa F\u00f6rbundet med p\u00e5 n\u00e5gon av platserna 1-100 f\u00f6r 2015.<\/p>\n

Spotify p\u00e5 offensiven?\u00a0<\/strong><\/p>\n

\u00c5rets lista kanske \u00e4nd\u00e5 inte ser allt f\u00f6r \u00f6verraskande ut. Trots allt \u00e4r det ganska vanligt att stora sajter som j\u00e4mf\u00f6r priser och tj\u00e4nster l\u00e4gger ned en rej\u00e4l budget p\u00e5 Adwords. Men tittar vi p\u00e5 plats nummer 12 ser vi n\u00e5got mycket intressant; en ny akt\u00f6r och det ingen annan \u00e4n Spotify.<\/p>\n

Vad betyder det h\u00e4r f\u00f6r Spotify? Med fler konkurrenter, nu senast Deezer som gick till b\u00f6rsen, m\u00e5ste marknadsf\u00f6ringen bli mer p\u00e5taglig f\u00f6r streamingbolaget. Hur mycket Spotify v\u00e4ljer att l\u00e4gga ner p\u00e5 Adwords \u00e4r i dagsl\u00e4get ok\u00e4nt, men det b\u00f6r vara en avsev\u00e4rd summa med tanke p\u00e5 12:e-platsen.<\/p>\n

Egentligen kommer kanske inte int\u00e5get p\u00e5 annonsplattformen som n\u00e5gon st\u00f6rre chock. Det \u00e4r snarare underligt att Spotify lyst med sin fr\u00e5nvaro p\u00e5 Adwords och inte valt att g\u00f6ra denna storsatsning tidigare. B\u00e4ttre sent \u00e4n aldrig.<\/p>\n","protected":false},"excerpt":{"rendered":"

Booking.com \u00e4r den annons\u00f6r som l\u00e4gger mest pengar p\u00e5 Google Adwords i Sverige. Nu tr\u00e4der en ny svensk akt\u00f6r in p\u00e5 v\u00e4rldens st\u00f6rsta annonsplattform –…<\/p>\n","protected":false},"author":2,"featured_media":5977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-5971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5971"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}