{"id":567,"date":"2013-01-28T14:26:02","date_gmt":"2013-01-28T14:26:02","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=567"},"modified":"2013-01-28T14:26:02","modified_gmt":"2013-01-28T14:26:02","slug":"tv4-flyttar-till-bizkit-wisely","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/tv4-flyttar-till-bizkit-wisely\/","title":{"rendered":"TV4 flyttar till Bizkit Wisely"},"content":{"rendered":"<p><strong>Mediebyr\u00e5n Bizkit Wisely vann pitchen om TV4-gruppen. Carat tappar s\u00e5ledes sitt m\u00e5ng\u00e5riga uppdrag f\u00f6r fyran.<\/strong><\/p>\n<div>\n<p>Lotta Lindborg blev i h\u00f6stas ny marknadschef p\u00e5 TV4-gruppen. Hon valde att dra ig\u00e5ng en mediebyr\u00e5pitch efter flera \u00e5r med Carat. \u2013 Samarbetet med Carat har fungerat j\u00e4ttebra, men jag kom in med nya \u00f6gon och k\u00e4nde att jag ville g\u00f6ra ett omtag och unders\u00f6ka hur branschen s\u00e5g ut och vilken kompetens som finns, s\u00e4ger Lotta Lindborg. Valet f\u00f6ll allts\u00e5 p\u00e5 Bizkit Wisely. \u2013 De f\u00f6rst\u00e5r oss och den komplexa f\u00f6r\u00e4ndring av marknaden som vi st\u00e5r inf\u00f6r. Bizkit svarade bra p\u00e5 briefen b\u00e5de ut linj\u00e4rt, men \u00e4ven digitalt perspektiv. Det k\u00e4ndes ocks\u00e5 som om det skulle fungera bra med dem n\u00e4r vi tar n\u00e4sta steg. Lindborg ber\u00e4ttar att n\u00e4sta steg handlar anpassa sig efter marknaden med allt sitt brus, och f\u00e5 bra genomslag och effekt p\u00e5 kommunikationen.<\/p>\n<p>K\u00e4lla: <a href=\"http:\/\/www.dagensmedia.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dagens Media<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mediebyr\u00e5n Bizkit Wisely vann pitchen om TV4-gruppen. Carat tappar s\u00e5ledes sitt m\u00e5ng\u00e5riga uppdrag f\u00f6r fyran.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[172,173,174],"class_list":{"0":"post-567","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-bizkit","8":"tag-lotta-lindborg","9":"tag-tv4"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/567\/revisions"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}