{"id":5662,"date":"2015-08-11T09:28:03","date_gmt":"2015-08-11T08:28:03","guid":{"rendered":"https:\/\/bigcitymonkey.com\/?p=5662"},"modified":"2015-08-11T09:28:03","modified_gmt":"2015-08-11T08:28:03","slug":"facebooks-q2-antiklimax-eller-expansion-enligt-planerna","status":"publish","type":"post","link":"https:\/\/euronewspages.com\/sv\/facebooks-q2-antiklimax-eller-expansion-enligt-planerna\/","title":{"rendered":"Facebooks Q2 &#8211; antiklimax eller expansion enligt planerna?"},"content":{"rendered":"<p><strong>Facebook publicerar sin andra kvartalsrapport f\u00f6r 2015. Mobilannonseringen\u00a0g\u00e5r stark fram\u00e5t, vilken st\u00e5r f\u00f6r hela 76% av alla int\u00e4kterna. Trots det f\u00f6ll aktien med ca 3%.<\/strong><\/p>\n<p>Hajpen var stor kring Facebooks Q2. I <a href=\"http:\/\/recode.net\/2015\/06\/09\/mary-meeker-takes-you-on-a-tour-of-the-2015-internet-trends-report-video\/\">Mary Meeker Internet Trends<\/a>\u00a0n\u00e4mndes det bland annat att Facebooks annonsint\u00e4kter forts\u00e4tter att \u00f6ka och att\u00a0deras innovativa annonseringsformat, Carousel Ad, intar en ledande position.<\/p>\n<p>Analytikerna i sin tur sp\u00e5dde en oms\u00e4ttning p\u00e5 3,99 miljarder dollar, vilket var n\u00e4ra det slutliga resultatet p\u00e5 4,04 miljarder dollar. Priset per aktie p\u00e5 0,50 dollar var ocks\u00e5 den n\u00e4ra analytikernas f\u00f6rv\u00e4ntningar\u00a0p\u00e5 0,47 dollar.<\/p>\n<p>Intressant nog visade siffrorna i Q2 att mobilannonseringen \u00e4r internetj\u00e4ttens motor. Hela 76% av oms\u00e4ttningen kom fr\u00e5n just mobilannonsering, j\u00e4mf\u00f6rt med 62% f\u00f6rra \u00e5ret och 73% under Q1 tidigare i \u00e5r. F\u00f6retagets tillv\u00e4xt i anv\u00e4ndare \u00e4r ocks\u00e5 imponerande &#8211; en \u00f6kning p\u00e5 13% fr\u00e5n f\u00f6rra \u00e5ret, vilket resulterar i 1,49 miljarder anv\u00e4ndare, allts\u00e5 ca 1\/5 av jordens befolkning.<\/p>\n<p><strong>Fr\u00e5n toppen till botten\u00a0<\/strong><\/p>\n<p>Trots fina siffror\u00a0f\u00f6ll <a href=\"http:\/\/uk.businessinsider.com\/facebook-q2-earnings-2015-7?r=US&amp;IR=T\">aktien hela 4,6 %<\/a> efter bara n\u00e5gra timmar. Efter ett konferenssamtal med analytikerna steg aktien n\u00e5got, men d\u00f6k sedan igen och lade sig p\u00e5 -3,4%.\u00a0Aktiefallet kom dock inte som en st\u00f6rre chock, utan var snarare v\u00e4ntat d\u00e5 man under \u00e5ret haft stora utgifter och gjort betydande\u00a0investeringar. Inf\u00f6r n\u00e4sta kvartal har Facebook ist\u00e4llet valt att sk\u00e4ra ned p\u00e5 utgifterna och f\u00f6rv\u00e4ntar en tillv\u00e4xt mellan 50-55 %.<\/p>\n<p>&nbsp;<\/p>\n<p>De stora framtida int\u00e4kterna f\u00f6r Facebook kommer inte fr\u00e5n att v\u00e4xa i anv\u00e4ndarantal. Ist\u00e4llet \u00e4r det f\u00f6rfining av annonser, nya smarta l\u00f6sningar inom videoannonsering och effektiva k\u00f6pknappar som kommer att dra in de stora summorna. Koncernens &#8221;familj&#8221; med tj\u00e4nster som Messenger, Whats App, Instagram mfl. har dessutom enorm potential att \u00f6ka i oms\u00e4ttning. Facebook forts\u00e4tter d\u00e4rigenom att ha en unik st\u00e4llning inom internetmarknadsf\u00f6ring.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook publicerar sin andra kvartalsrapport f\u00f6r 2015. Mobilannonseringen\u00a0g\u00e5r stark fram\u00e5t, vilken st\u00e5r f\u00f6r hela 76% av alla int\u00e4kterna. Trots det f\u00f6ll aktien med ca 3%&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":5671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,34,30],"tags":[],"class_list":{"0":"post-5662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internetmarknadsforing","8":"category-mobilt","9":"category-socialt-medier"},"_links":{"self":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/comments?post=5662"}],"version-history":[{"count":0,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/posts\/5662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/media?parent=5662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/categories?post=5662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/euronewspages.com\/sv\/wp-json\/wp\/v2\/tags?post=5662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}